What Is 77? The Nicotine Pouch Brand Explained for Australia

77 is a nicotine pouch brand, and the cans on our Australian shelf carry between 5.2mg and 20mg of nicotine per pouch. If you have been searching for 77 nicotine pouches in Australia, that range is the part worth fixing in your head first, because the figure on the can says far more than the name does.

The table below sets the four strengths on one page, using our own Light, Medium and Strong bands. In practice, a reader in Sydney or Melbourne comparing two 77 cans only needs the milligrams per pouch to tell them apart, and the sections after the table explain how the lines, the flavours and the way of using a pouch fit around that number.

Is 77 the same thing as snus?

No, 77 is sold as a nicotine pouch, whereas traditional snus is a ground tobacco product tucked beneath the upper lip. A pouch like 77 has a plant-fibre base with nicotine added, and the added nicotine can either come from tobacco plants or be produced in a laboratory, so it is a separate product from the tobacco preparation that gave snus its name.

The confusion is understandable, and it shows up in the way Australians search. Plenty of people type 77 snus or snus 77 into a search bar, because snus became the everyday word for anything that sits under the lip. Here is the part that matters: the word on the search bar does not change what is in the can. The useful details to check on any can are the nicotine amount per pouch, the flavour and the format. Our our nicotine pouches homepage lists the wider range, so you can compare 77 with other cans in one place.

How strong is each 77 can on the Australian shelf?

On our Australian shelf 77 comes in four strengths per pouch: 5.2mg, 10.4mg, 15.6mg and 20mg. Our scale runs Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, which places 5.2mg in Light, both 10.4mg and 15.6mg in Medium, and 20mg in Strong. The full strength chart takes each of these in turn.

The number tells you more than the band does. Light, Medium and Strong are the words we use on our own shelf, and other shops may draw their lines in other places, so a pouch called Medium in one place could be called something else in another. Comparing milligrams per pouch removes that problem. A 10.4mg pouch is a 10.4mg pouch whichever word is printed beside it.

Why does 15.6mg count as Medium?

Because it falls between 8 and 16mg, 15.6mg sits at the very top of our Medium band, only just below the point where Strong begins. It is a useful reminder that the bands are a convenience. A 15.6mg pouch and a 16mg pouch would feel close together, even though a label could put them in different groups, which is another reason to read the figure first and the band second.

What is per pouch and what is per can?

Every figure on this page is the nicotine in one pouch, not in the whole can. Think of a tea bag and a box of tea: the pouch is the single portion you use, and the can is the container that holds several. A can does not add up to a bigger pouch, so two cans with the same milligrams per pouch are the same strength however they are packaged.

How long does one 77 pouch stay in, and how long does a can last?

A nicotine pouch is kept in for 30 to 60 minutes, depending on the user's preference, and that applies to 77 as it does to any other pouch. Some people remove it sooner, while others are happy to wait the whole hour. The guide to how long a 77 lasts goes through the difference between one pouch and one can in more detail.

It helps to keep two questions apart. How long a single pouch stays in is the session, and how long a can lasts is a matter of how many pouches you use in a day. A reader in Brisbane who uses one pouch on the way to work and one in the afternoon will get through a can far more slowly than someone who uses several, so the can has no fixed length, whereas the session has the range above.

How do you use a 77 pouch?

You place the pouch between the upper lip and the gum, leave it there, and take it out when you are finished. Saliva draws the nicotine and the flavour out of the pouch, so there is no chewing and no preparation. The longer walkthrough is in how to use 77, including what to do on a first try.

A few practical habits are worth knowing. Keep the can closed between uses so the pouches stay in the condition they came in. Put the used pouch in a bin rather than leaving it lying around. If a flavour feels more intense than you expected, take the pouch out and try a lower number next time, since the milligrams per pouch are what you are adjusting.

Which 77 flavours do people ask about?

People ask most about the cola, mint and berry flavours, and the shelf is built around those three families. Cola and vanilla is the nearest reference point to a vanilla cola from a bottle shop fridge. Mint covers a lot of ground, from a plain peppermint, the sort you would recognise from chewing gum, to the cooler ice and freeze versions. Berry and fruit flavours fill most of the rest.

Searches from Australia show how specific the questions get, with people looking for a particular cola, a particular ice flavour or a particular mint. A single flavour can also appear at more than one strength, so the same name may mean a 5.2mg can in one listing and a 10.4mg can in another. For a considered order of the lot, the page on which 77 flavour is best goes through them one family at a time.

What are the different lines of 77?

The lines of 77 differ mainly in nicotine per pouch, with the format and flavour list changing alongside it. The lightest cans carry 5.2mg, the Medium cans carry 10.4mg or 15.6mg, and the Ghost cans carry 20mg, with some of those labelled Ghost Mini. The lines explained lays them out from the lightest to the strongest.

There is also a group of cans with VB in the name, along with the Valtteri Bottas Arctic Berry cans, which appear at 5.2mg, 10.4mg and 20mg. Australians who search for 77 VB or the VB edition are usually after exactly these. Worth knowing: a smaller pouch is not automatically a milder one, so a Mini can still carry the 20mg figure, and the milligrams per pouch remain the number to check.

Where can you buy 77 in Australia?

We deliver to Australia, and our Australian shelf holds 49 77 cans across the four strengths. Readers in Sydney, Melbourne, Brisbane and Perth ask the same things, as do those across Queensland and the rest of the country: which strength, which flavour and how to order. The page on where you can buy 77 in Australia answers the ordering questions directly.

The order of choice is simple. Pick the milligrams per pouch first, then the flavour family, then the can. That sequence keeps the decision short, because the strength narrows the shelf far more than the flavour name does. A first order from a city like Adelaide or a regional town in Queensland is no different from one sent to Sydney.

Which 77 cans sit at the lightest strength?

The lightest 77 cans carry 5.2mg per pouch, which is the bottom of our Light band, and there are several flavours worth naming. For cola and fruit there are 77 Cola & Cherry 5.2mg, 77 Cola & Vanilla 5.2mg and 77 Forest Fruits 5.2mg, each a recognisable flavour that does the opening work before the strength arrives.

For mint there are 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg, 77 Melon & Mint 5.2mg and 77 Peppermint 5.2mg. The first two are the cool, clean end of the family, the third adds a sweet fruit note, and the last is the plainest of the four.

The remaining three are 77 Raspberry Ice 5.2mg, 77 Raspberry Vanilla 5.2mg and 77 Valtteri Bottas Arctic Berry 5.2mg. Together they make a sensible starting row for anyone reading across the range. To see the rest of the shop alongside them, you can buy snus online from the full range.

How does 77 compare with Zyn and Velo?

The fair way to compare 77 with another brand is can against can, using nicotine per pouch, format and flavour, and not the adjective each brand puts on its lid. Plenty of Australian readers arrive at 77 from another brand, and searches such as 77 zyn show that the question is common. A comparison of how 77 and Zyn stack up on strength and flavour takes it one product at a time.

The same applies to Velo. Anyone weighing Velo against 77 will get the most out of the exercise by choosing a flavour family and a milligram figure first, then putting the two cans side by side. The brand name tells you where a pouch comes from, but the milligrams per pouch tell you what it will feel like, and that is the number that carries over from one brand to the next.