77 Lines Explained for Australia: Lightest to Strongest

The 77 lines on our shelf in Australia run across four amounts of nicotine per pouch: Light at 5.2mg, Medium at 10.4mg and 15.6mg, and Ghost at 20mg, with the VB cans sitting at 5.2mg, 10.4mg and 20mg. That gives 49 products in the 77 nicotine pouches range, and this page takes them in order for readers in Australia, from the lightest to the strongest.

The number tells you more than the name does, so the chart below leads with it. Here is the part that matters: the same flavour can turn up at two or three of these levels, which means a shopper in Sydney or Perth can keep a favourite taste and change only the strength.

What are the 77 lines?

The 77 lines are Light, Medium, Ghost and the VB cans, and they are separated by the amount of nicotine in each pouch. Light sits at 5.2mg, Medium covers both 10.4mg and 15.6mg, and Ghost reaches 20mg. The VB cans carry the Valtteri Bottas name and cut across three of those levels rather than forming a level of their own.

Our own scale puts a label on those numbers. Light runs from 1 to 8mg per pouch, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards. Mapped across, the 5.2mg cans are Light, the 10.4mg and 15.6mg cans are Medium, and the 20mg cans are Strong. Nothing in the 77 range reaches Extreme.

It helps to think of the lines as rungs rather than separate products. A reader in Melbourne who knows the 10.4mg level has a clear reference for everything else: the Light cans sit about half as high, the 15.6mg cans a step above, and the 20mg cans a step above that. If you want the same numbers with more detail on each one, the full chart of 77 strengths and mg levels in Australia goes through them.

How do you read the mg figure on a 77 can?

The mg figure in a 77 product name is the nicotine in one pouch, so 5.2mg means each individual pouch holds 5.2mg. That is the number to compare when you set one can against another, and it is the number used throughout this page.

A useful comparison is the unit price on a supermarket shelf. Price per kilogram and the price of one pack answer different questions, and nicotine works the same way. A figure per gram describes how concentrated the filling is, while a figure per pouch describes what one portion holds. Multiply the first by the weight of a single pouch and you arrive at the second. The shelf uses the second, which keeps the comparison honest.

Worth knowing: words such as Medium, Strong and Extra Strong are labels that shops choose for themselves, and two sellers can describe the same 10.4mg pouch differently. The numbers do not shift, so I would anchor every comparison on mg per pouch and treat the adjectives as a convenience. Size words such as Mini describe the shape of the pouch, not its strength, and a smaller pouch does not tell you that it is lighter.

Timing is a separate matter from strength. For how long a pouch holds its flavour, the page on how long a 77 lasts in Australia takes it step by step, and the guide to how to use 77 covers placement and the everyday routine.

Where do you go for flavours, background and delivery in Australia?

Each neighbouring page answers one question, so the quickest route depends on what you want to know next. For a ranking of tastes, the page on which 77 flavour is best in Australia sorts the whole shelf and says who each one suits. For the story behind the brand and what the product is, what 77 is is the page to open. For the brand's wider catalogue, the snus home page is the place to start.

If you are ready to order, the page on where you can buy 77 in Australia holds the practical detail, and we deliver to Australia, from Brisbane and the rest of Queensland down to Sydney, Melbourne and across to Perth. Keeping delivery on its own page means this one can stay focused on the lines.

What does each 77 line offer, from lightest to strongest?

Each line offers the same family of flavours at a different level, with Light at the bottom of the scale and Ghost at the top. The sections below follow the chart in order, so you can jump to the level you are weighing up.

Light at 5.2mg: which cans are there?

The Light line is the lowest on our Australian shelf, with every can at 5.2mg per pouch. It is the range that suits someone who wants a gentle opening level, and the flavours lean towards mint, cola and berry. The cans are 77 Cola & Cherry 5.2mg, 77 Cola & Vanilla 5.2mg, 77 Forest Fruits 5.2mg, 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg, 77 Melon & Mint 5.2mg, 77 Peppermint 5.2mg, 77 Raspberry Ice 5.2mg, 77 Raspberry Vanilla 5.2mg and 77 Valtteri Bottas Arctic Berry 5.2mg.

In practice, the cola and vanilla pairing is the easiest to picture, since it leans towards the vanilla cola most Australians have had at a barbecue. Peppermint reads closer to chewing gum, as a suggested comparison. A watermelon and ice flavour also sits at this level, which gives the line a cooling option as well as a mint one.

Medium at 10.4mg: how wide is the choice?

The 10.4mg level is the widest part of the 77 range, and it is where the flavour list opens out. All of these cans are Medium on our scale, and they cover mints such as Fresh Mint, Ice Mint, Freeze Mint, Peppermint and a blend of apple and mint, as well as fruit and ice flavours including Blackcurrant Ice, Blueberry Ice, Grape Ice, Strawberry and Watermelon Ice.

Then there are the less obvious ones. Pink Punch, Sour Bliss, Salted Caramel, Peach & Mint and Blueberry Vanilla Banana all sit here, and they are the flavours that a lot of Australian readers look for by name. Cola Ice and Cola & Vanilla complete the drinks side of the shelf. The VB cans at this level are Arctic Mint, Spearmint and Arctic Berry.

The number gives a steady point of reference. A pouch at 10.4mg holds twice what a Light pouch does, and the flavour arrives with a little more body behind it. Because so many tastes are available here, the 10.4mg level is the one where a change of flavour costs you nothing in strength.

Medium at 15.6mg: what changes at the top of the band?

The 15.6mg cans are still Medium on our scale, but they sit at the upper edge of it, only just under the 16mg line where Strong begins. This level has seven flavours: Cola & Cherry, Cola & Vanilla, Forest Fruits, Fresh Mint, Ice Mint, Raspberry Ice and Watermelon Ice.

Those seven flavours are all familiar from the lower levels, which is the point of this line. Someone who has settled on Raspberry Ice at 10.4mg can find the same flavour one step higher, and the reverse also holds. Here is the part that matters: the step from 10.4mg to 15.6mg is 5.2mg, exactly the size of a whole Light pouch, so the gap is easy to picture.

Ghost at 20mg: how does the strongest group look?

The Ghost cans are the strongest in the 77 range, all at 20mg per pouch, which places them in the Strong band of our scale. The flavours are more playful than the standard range: Bubblegum, Cola Ice, Mango, and two cans labelled Mini, Cola & Vanilla and Watermelon Ice.

The word Mini on those two cans describes the shape of the pouch. It does not describe the strength, and the Mini cans sit at the same 20mg as the other Ghost cans. Readers who search for a strong 77 in Australia will land here, because 20mg is the top of the shelf.

VB cans: where do they fit?

The VB cans are the ones named for Valtteri Bottas, and they sit across the scale rather than in a band of their own. Arctic Berry is available at 5.2mg, 10.4mg and 20mg, Arctic Mint at 10.4mg and 20mg, and Spearmint at 10.4mg and 20mg. Every can with VB or Valtteri Bottas in its name belongs to this group, and no others do.

Because they use the same mg figures as the rest of the range, the VB cans are read the same way: find the number, then the flavour. A mint drinker will want the Arctic Mint or Spearmint, while Arctic Berry is the fruit option across all three levels.

Why does the same flavour appear at several strengths?

The same flavour appears at several strengths so that the taste can stay fixed while the nicotine amount changes. Cola & Vanilla, for example, is available at 5.2mg, 10.4mg and 15.6mg, and Watermelon Ice runs through the Light, Medium and 15.6mg cans as well.

That structure makes a comparison simple. Keep the flavour the same, look at the mg per pouch, and the difference you notice belongs to strength alone. It could be argued that this is the most practical thing about the 77 range, since changing flavour and strength together makes it hard to tell which one made the difference.

A tidy habit is to write down the flavour and the figure for the can you liked, then use those two notes when you order again. Readers in Queensland, New South Wales and Western Australia use the same shelf, so the notes carry over wherever the can is delivered.

How does 77 compare with other brands on the shelf?

The best way to compare 77 with another brand is to match one specific can to another on mg per pouch, because brand wide adjectives rarely line up. Our wider range is on the shop the full snus range page, where you can set a 77 can beside a can from another brand and read the mg figures directly.

For a head to head, there are two longer reads. One sets out how to weigh 77 against Zyn by strength and flavour, and the other does the same for Velo and 77. Both rely on the same rule: start with nicotine per pouch, then flavour, then format.

A fair comparison needs the unit beside every number. A concentration on one tin and an amount per pouch on another cannot be set side by side until they are converted, which is why the per pouch figure on our shelf is the one to trust.

Which line suits which kind of day in Australia?

The lighter lines suit short, easy moments and the stronger lines suit people who already know the level they like, with the middle sitting between the two. It is a loose guide rather than a rule, and personal preference decides most of it.

Think of the way coffee orders vary around the country. Someone in Melbourne reaching for a short black and someone in Brisbane ordering an iced latte on a humid afternoon are both choosing coffee, and the difference is in the strength and the size. The 77 shelf works the same way: Light is the iced latte, Medium is the flat white that most people settle on, and the 20mg Ghost cans are the short black.

If you are new to pouches, the Light line is the natural place to look first. If you use pouches most days, the 10.4mg and 15.6mg cans give you the widest choice of flavours. The 20mg cans are there for readers who already know that level suits them.

How long is a pouch kept in?

A nicotine pouch is kept in for 30 to 60 minutes, depending on the user's preference. That holds across all of the 77 lines, whether the can is at 5.2mg or 20mg, and it reflects the shop's experience.

The line you choose changes how much nicotine each pouch holds, and the time you leave it in is up to you. For a full walk through placement and removal, the guide above on using 77 covers each step, and the timing page goes into how a session unfolds.