77 Strengths and mg Levels in Australia: The Full Chart

77 nicotine pouches come in four strengths on our shelf for Australia: 5.2mg, 10.4mg, 15.6mg and 20mg per pouch. 77 is a brand of Luna Corporate, a Polish company, and those four figures fall into Light, Medium and Strong on our scale, with a delivery line that reads simply: we deliver to Australia.

The chart sets each strength beside our band and the dot rating the maker prints on the lid. Worth knowing, the per pouch figure is the one that reads the same from can to can, so that is where every section below begins.

How do the four 77 strengths sit on our scale?

They fall into three of our four bands, with Light, Medium and Strong all represented and nothing in Extreme. Our scale works per pouch: Light is 1 to 8mg, Medium is 8 to 16mg, Strong is 16 to 25mg, and Extreme starts at 25mg. Across the 49 products we stock for Australia, 77 uses the first three bands only.

Light: 5.2mg per pouch

5.2mg per pouch is the lowest 77 figure, and it sits comfortably inside our Light band of 1 to 8mg. It belongs to the standard Light range, in slim format with 20 pouches a can, and it is also the lowest figure in the Valtteri Bottas special edition. In practice, at this level the flavour does more of the talking than the strength does.

Medium: 10.4mg and 15.6mg per pouch

Medium on our scale runs from 8 to 16mg, so both 10.4mg and 15.6mg belong here, even though they are 5.2mg apart. 10.4mg is the middle of the standard range, and 15.6mg is the top of it, sitting just under the 16mg line where our Strong band begins. Here is the part that matters: a 15.6mg pouch carries half as much nicotine again as a 10.4mg one, although both wear the same band name, so the figure deserves a glance as well as the word.

Strong: 20mg per pouch

20mg per pouch is the only 77 figure in our Strong band of 16 to 25mg. It belongs to the mini format lines, Ghost and the VB Mini edition, where each pouch is smaller than a slim one yet the figure is higher. Format describes size, so a smaller pouch tells you nothing about a lower number.

Why does the lid show more dots than our band suggests?

The dots are the maker's own rating out of five, while our bands are set by milligrams per pouch, so the two systems answer slightly different questions. On the lid, Light carries two dots, Medium three, the 15.6mg cans four, and Ghost and VB Mini five. That is why a 15.6mg can shows four dots yet sits in our Medium band, and why a 20mg can shows five dots and sits in our Strong band.

Both readings are fair within their own scale. Different shops also use different adjectives for the very same figure, so a pouch called Medium in one place may be called Extra Strong in another, which is exactly why we lean on the number. If you would rather begin from taste than from milligrams, our ranking of 77 flavours sorts them by who each one suits.

What is the difference between mg per gram and mg per pouch?

Mg per gram describes how concentrated the filling is, while mg per pouch describes what one pouch actually holds, and the two answer different questions. Think of supermarket unit pricing: the price per kilogram tells you how rich a product is, whereas the price on the pack tells you what you take home. The bridge between the two is the weight of one pouch.

A slim 77 pouch weighs 0.65g, so 8mg/g gives 5.2mg per pouch and 16mg/g gives 10.4mg per pouch. A mini pouch weighs 0.5g, and its 40mg/g gives 20mg per pouch. The pouch and the can work like a tea bag and its box: the pouch is the single portion, and a slim 77 can holds 20 of them.

How long is a 77 pouch kept in?

A nicotine pouch is kept in for 30 to 60 minutes, depending on the user's preference. That is the shop's experience, and the range is wide enough that personal taste settles it. How long a whole can lasts is a separate matter, because it depends on how many pouches go through a day, and our guide to how long a 77 lasts takes that apart.

Placement, removal and everyday handling sit in a companion piece on using 77 pouches, which is the better place to start if you have never opened a can. The strength sets what is in the pouch; the routine around it is a matter of habit and preference.

Which 77 lines carry which strengths?

Three lines carry the four strengths: the standard range, Ghost, and the Valtteri Bottas special edition. Our overview of the 77 lines sets them side by side, and the strength picture is straightforward.

The standard range

The standard range comes in three strengths, each in slim format with 20 pouches a can: Light at 5.2mg, Medium at 10.4mg and 15.6mg at the top. Mint, fruit, cola and ice flavours repeat across the three, so you can hold a flavour you enjoy steady and change only the number.

Ghost

Ghost is the mini format line at 20mg per pouch. Every Ghost can is a mini, so the names Ghost and Ghost Mini describe the same line.

The Valtteri Bottas edition

77 VB, also called 77 VB Edition, is a special edition made in collaboration with Valtteri Bottas, a partnership the maker dates to 2023. In slim format it comes as Light at 5.2mg and Medium at 10.4mg, 20 pouches a can, and in mini format as VB Mini at 20mg per pouch. Only cans with VB in the name belong to it.

Some people search for these as 77 snus, though the cans are nicotine pouches that do not contain tobacco, made in Poland in the maker's own facility. A fuller account of the brand sits in our piece on the background to 77 and its maker.

How do you order a 77 strength in Australia?

Choose the per pouch figure first and the flavour second, and we deliver to Australia. The same choice applies in Sydney, Brisbane or Perth, and for readers in Queensland or Melbourne the steps are identical across Australia, since the strength is printed on the can whichever city it travels to. You can browse the whole range of our nicotine pouches from our homepage before you settle on a number.

Ordering details sit in our guide to where 77 can be bought in Australia. Write down the strength you settle on before you open a product page, so a flavour name never talks you into a different number by accident.

Which 77 flavours come at 5.2mg?

Ten flavours are on the Australian shelf at 5.2mg, and they run across cola, fruit, mint and berry. Because the strength is the same for every one of them, this is the cleanest place to compare flavour alone.

Cola flavours

77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg are the drink inspired pair. Vanilla cola is a familiar reference for the second, and cherry cola for the first, which is a suggested taste comparison.

Fruit and mint

77 Forest Fruits 5.2mg is the berry led option. The mint end includes 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg, 77 Melon & Mint 5.2mg and 77 Peppermint 5.2mg, where peppermint chewing gum is a fair reference for the character. Worth knowing, cooling flavours can seem sharper than fruit ones at an identical figure, since the cooling is part of what you notice while the milligrams stay exactly where they are.

Raspberry and Arctic Berry

77 Raspberry Ice 5.2mg pairs fruit with a cool finish, while 77 Raspberry Vanilla 5.2mg leans softer and sweeter. 77 Valtteri Bottas Arctic Berry 5.2mg is the Bottas special edition at its lowest figure. Many of these flavours repeat at 10.4mg and 15.6mg, so a favourite can move up or down a step without changing character.

How does 77 compare with other brands on strength?

The fair comparison is one named can against another, on milligrams per pouch and format, rather than one brand adjective against another. A brand calling its range Strong and a shop calling a can Extra Strong may be describing very different numbers, so the figure on the can is the reference that travels.

If you want to see where 77 sits beside its neighbours, there is a side by side look at 77 and Zyn and a piece setting Velo against 77, both written around the per pouch figure. For the wider shelf, you can buy snus online from other brands across Australia and line them up the same way. Settle your strength, pick the flavour you enjoy, and change only one of the two at a time.