77 Flavours Ranked in Australia: Which 77 Flavour Is Best?

Ice Mint is the best 77 flavour on our shelf for Australia, and it comes in three strengths: 5.2mg, 10.4mg and 15.6mg per pouch. Watermelon Ice and Cola & Vanilla follow it, and the chart below sets all twenty seven flavours beside the strengths they come in and the reader each one suits. Every flavour belongs to the range of 77 nicotine pouches, a brand of Luna Corporate, which describes itself as a producer of nicotine, energy and coffee pouches.

Readers from Sydney to Perth across Australia tend to ask the same thing, which flavour first, so the chart answers it before the detail begins.

How were the 77 flavours ranked?

The ranking is editorial, and it weighs three things: how many strengths a flavour comes in, how clearly it reads in the mouth, and how many different tastes it suits. A flavour found at 5.2mg, 10.4mg and 15.6mg gives a reader room to move up or down without changing the taste, which is why Ice Mint, Watermelon Ice and Cola & Vanilla lead. A flavour found at a single strength sits lower because its spread is narrower, and that says nothing about how good it tastes.

Every figure on the chart is milligrams per pouch, the amount in one portion. The number tells you more than the words on a lid, because the maker marks strength with dots as a shorthand: two for Light, three for Medium, four for Strong and five for the Ghost and VB Mini cans. Our full strength chart for Australia lays each level out in detail.

A second figure, milligrams per gram, describes the concentration of the filling rather than the pouch itself. It works like the per kilo label on a supermarket shelf set beside the weight of the pack in your trolley: one describes the contents, the other describes what you actually carry home. A standard slim pouch weighs 0.65g, so 8mg/g becomes 5.2mg and 16mg/g becomes 10.4mg. The Ghost and VB Mini pouches are smaller at 0.5g, so 40mg/g becomes 20mg.

On our scale, Light runs from 1 to 8mg, Medium from 8 to 16mg and Strong from 16 to 25mg. That places 5.2mg in Light, 10.4mg and 15.6mg in Medium, and the 20mg Ghost and VB Mini cans in Strong. But, the maker calls its 15.6mg cans Strong, so the same can carries two names depending on whose scale is used. Comparing the milligrams settles it.

How long does a 77 pouch last, and how do you use one?

A nicotine pouch is kept in for 30 to 60 minutes, depending on the user's preference, and a flavour behaves differently across that window. Mint tends to arrive early and cool the whole mouth, while cola, fruit and dessert flavours feel rounder and sweeter as the session goes on. In practice, the 30 minute end suits a short break, and the 60 minute end suits a long stretch at a desk in a Melbourne office or on a site in Queensland. How long a 77 lasts in Australia covers the timing in more detail, and it also separates one pouch from one can.

A pouch is one portion, like a single tea bag, and a can is the box of them: the standard slim cans hold 20 pouches. The pouch sits between the gum and the upper lip, and it comes out when the session is over. The steps for placement, removal and disposal are in the guide to using 77.

What do the 77 lines change about a flavour?

The line changes the strength and the size of the pouch, while the flavour names stay familiar from one line to the next. Light is a slim pouch at 5.2mg, Medium is a slim pouch at 10.4mg, and a 15.6mg slim pouch sits just above it. Ghost is a mini pouch at 20mg, and the VB Mini cans match it at 20mg. Size and strength are separate details, because a smaller pouch does not mean a lower number. The 77 lines, explained sets the full structure out.

The VB Edition is a special edition made in collaboration with Valtteri Bottas, a motorsport star from Finland, a partnership dated to 2023. Every can named VB belongs to it, and no other can does. For the background on the brand, what 77 is explains that the pouches are made in Poland and contain no tobacco.

Can you get every 77 flavour in Australia?

Every flavour on the chart sits on our Australian shelf of snus from every brand, and we deliver to Australia, which covers a parcel bound for Sydney, a Brisbane suburb or a Perth address alike. The ordering side is set out in where to buy 77 in Australia. For a reader in Queensland choosing a first can, the sensible order is to settle the flavour on the chart and then match it to a strength in the third column.

Which 77 cola flavours are worth trying?

Cola & Vanilla leads the cola group in third place overall, with Cola & Cherry in ninth and Cola Ice in twelfth. All three read as sweet and rounded rather than sharp, which suits a reader who finds mint too brisk.

Cola & Cherry

Cola & Cherry comes in at 5.2mg and 15.6mg per pouch, with nothing in between. The 77 Cola & Cherry 5.2mg is the gentle way in, and the 15.6mg can suits the reader who already knows the flavour and wants it to carry further. It ranks ninth because of that gap in the strengths, not because of the taste.

Cola & Vanilla

Cola & Vanilla is the nearest thing to a glass of vanilla cola, and that familiar reference is much of its appeal. The 77 Cola & Vanilla 5.2mg opens the range, the 10.4mg and 15.6mg cans follow, and a Ghost Mini version reaches 20mg. Few flavours on the shelf cover as many strengths, so it is an easy cola to begin with and an easy one to stay with.

Cola Ice

Cola Ice adds a cold finish to the cola base. It comes at 10.4mg and, in the Ghost line, at 20mg, so it suits a reader who has already settled on Medium and wants something cooler than vanilla.

Which 77 fruit flavours are worth trying?

Watermelon Ice leads the fruit group in second place overall, with Forest Fruits in seventh and a run of single strength fruit flavours behind them.

Watermelon Ice

Watermelon Ice pairs juicy fruit with a cold finish, and it sits on the shelf at 5.2mg, 10.4mg and 15.6mg, with a Ghost Mini version at 20mg. That spread, plus a taste that suits a hot Queensland afternoon, is why it takes second place. It suits readers who like a sweet flavour that still ends cleanly.

Forest Fruits

Forest Fruits is a mixed berry blend, available at 5.2mg, 10.4mg and 15.6mg. The 77 Forest Fruits 5.2mg is a natural first can for a reader who wants fruit without a menthol edge.

The 10.4mg fruit flavours

Blueberry Ice, Grape Ice, Blackcurrant Ice, Strawberry, Pink Punch and Sour Bliss are each found at 10.4mg. Ice in the name points to a cold finish, Strawberry keeps things plain, and Pink Punch and Sour Bliss suit a reader who enjoys a fruit flavour with a little character. They are the right pick when you have settled on Medium and want to change flavour without touching the strength, which is the cleanest way to compare.

Which 77 mint flavours are worth trying?

Ice Mint ranks first overall, with Fresh Mint in fifth place, Peppermint in sixth and Melon & Mint in eleventh. Mint is where perceived strength can differ from the number, because menthol creates a cooling sensation that makes a pouch seem sharper without changing the milligrams. So, if you move from a fruit flavour to a mint at the same strength, expect the mint to feel brisker.

Fresh Mint

Fresh Mint is the soft, everyday mint of the range, and the comparison most readers reach for is mint chewing gum. The 77 Fresh Mint 5.2mg is the lightest version, with 10.4mg and 15.6mg cans above it. It suits a reader who wants a clean mint taste without a strong chill.

Ice Mint

Ice Mint takes first place because it is the clearest cold mint on the shelf and it covers three strengths. The 77 Ice Mint 5.2mg already shows the cooling plainly. Here is the part that matters: a newcomer to the flavour has no need to reach for a higher number to find out what it is about, and a regular user has 10.4mg and 15.6mg to move into.

Melon & Mint

Melon & Mint pairs a fruit sweetness with a fresh mint finish. The 77 Melon & Mint 5.2mg is the only strength on the shelf, which explains its eleventh place. It suits a reader who likes mint but would like it softened by fruit.

Peppermint

Peppermint is a dry, bold style of mint, found at 5.2mg and 10.4mg. The 77 Peppermint 5.2mg suits a reader who finds a sweet mint too rounded and prefers something brisk.

Other mints

Freeze Mint at 10.4mg is a dry, frosty mint, while Apple Mint and Peach & Mint, both at 10.4mg, bring fruit alongside the mint. They are worth a look for a reader who knows the Medium level suits them and wants a variation on a familiar mint.

Which raspberry and VB Edition flavours are worth trying?

Raspberry Ice leads this group in fourth place overall, with Valtteri Bottas Arctic Berry in eighth and Raspberry Vanilla in tenth.

Raspberry Ice

Raspberry Ice combines a sharp berry note with a cool finish, and it is stocked at 5.2mg, 10.4mg and 15.6mg. The 77 Raspberry Ice 5.2mg suits a berry lover who wants a cool edge without moving to a mint.

Raspberry Vanilla

Raspberry Vanilla leans towards dessert, with the vanilla softening the berry. The 77 Raspberry Vanilla 5.2mg is joined by a 10.4mg can, and the pair suits a reader who prefers sweet flavours to cold ones.

VB Edition

The 77 Valtteri Bottas Arctic Berry 5.2mg is the lightest of the VB cans, with Arctic Berry also found at 10.4mg and 20mg. VB Arctic Mint and VB Spearmint both come at 10.4mg and 20mg, and the spearmint is a dry, savoury style of mint. The 20mg VB cans are mini pouches, so they suit a reader who already knows the Strong level and likes the smaller format.

Which sweet and dessert flavours are on the shelf?

Salted Caramel and Blueberry Vanilla Banana are the dessert flavours, both at 10.4mg, and Ghost Bubblegum and Ghost Mango bring sweetness in the mini format at 20mg. They sit at the foot of the chart only because each comes at one strength. For a reader in Sydney or Melbourne who prefers a pudding style flavour to mint, the 10.4mg dessert cans are a sound place to begin, and the Ghost pair suits someone who has already settled on 20mg.

How does 77 compare with Zyn and Velo?

A fair comparison puts one 77 can against one Zyn or Velo can on milligrams per pouch, format and flavour, rather than setting one brand against another. If you would like to look across the whole shelf first, you can buy nicotine pouches online from every brand we stock for Australia. The side by side picks are in a head to head look at 77 and Zyn and a matching comparison of Velo and 77.

To choose, pick the flavour from the chart first, fix the milligrams per pouch second, and change only one of the two when you try the next can.