The Zixs guideZIXS: a Gothenburg shelf in two can sizes
Where does a can of ZIXS come from? Gothenburg, on the west coast of Sweden, where Microzero AB makes it in its own factory. That's the context worth having before you look at a single flavour. The pouches are slim, all white and tobacco free, and the shelf is short enough to learn in a minute. There are four mints, a tropical fruit and a black cherry. Every can sits in the medium band on our strength scale, so the real choice with ZIXS is flavour and can size.
Size is the part that sets this brand apart. Next to the standard cans sits the Mega Can, a large can holding 320 pouches, which the maker itself calls the Jumbo Can. This page takes the shelf in two steps, the 8mg can first and the 12mg line after it. Then it covers who makes ZIXS, where the figures sit on our scale, what is in the can and how to choose a flavour. Start here, then pick your can.
01Who makes ZIXS
ZIXS is made by Microzero AB in Gothenburg, Sweden. The maker describes itself as a family business, and it says everything it sells is produced in its own factory in the city. Microzero is a Swedish limited company, and it lists ZIXS among the brands it owns and makes itself. So the name on the lid and the name over the factory door belong to the same people. That's a short chain, and it's a useful thing to know about any can.
The rest of this is the maker's own account. It says a laboratory inside the factory keeps control of the products at every stage, and that it works with HACCP there. It also says it has a flavour laboratory of its own, with a library of flavours to draw on. The maker says it sells to wholesalers, grocery shops, service shops and online, and that it exports to other countries in Europe. For a short shelf, there's a good deal of Gothenburg behind it.
02Where ZIXS sits on our strength scale
Our scale sorts every can by the nicotine in one pouch. Light is anything under 8mg. Medium runs from 8mg up to 16mg. Strong runs from 16mg up to 25mg, and extreme is 25mg and over. The figure we print is always per pouch, and it's the one to go by when you compare ZIXS with whatever you use now.
ZIXS keeps to a single band. Black Cherry Mega Can is 8mg a pouch, the very first step of medium. The 12mg line sits in the middle of that band, with room on either side of it. Nothing on this shelf reaches the strong band. That makes ZIXS an easy brand to read. If medium is your band, every can here is in it, and the decision comes down to flavour and size.
03What is in the can
Every ZIXS can on our shelf holds slim pouches. They're all white nicotine pouches and they're tobacco free. The maker produces a large pouch as well, but slim is the format stocked here, so the fit under the lip is the one you already know from any slim snus.
Cans come in two sizes. The standard cans of Exotic Chili, North Ice -66 and Spearmint hold 20 pouches each. For Cool Peppermint, go by the count printed on the can. The Mega Can holds 320 pouches, and because the maker calls it the Jumbo Can you may meet either name. The Exotic Chili and North Ice -66 Mega Cans come with a smaller refill can, which lets you carry a few pouches and leave the large can at home.
04How to choose a ZIXS flavour
Start with the simplest question, mint or fruit. Mint has four characters here. Spearmint is the sweeter, softer one. Cool Peppermint is a cool peppermint, as the name promises. Icy Mint is cool and crisp. North Ice -66 is icy and cooling, the one to choose if that's how you like your mint. Four mints, and no two of them alike.
Fruit gives you two directions. Exotic Chili is tropical fruit with a cool, fresh finish. Black Cherry is cherry, sweet with a slight tartness. Now choose the size. Exotic Chili and North Ice -66 come as a standard can and as a Mega Can. Spearmint and Cool Peppermint come as standard cans, and Black Cherry and Icy Mint come as Mega Cans. Still undecided? Choose the flavour you already reach for in other brands, and take its nearest match here.
