Where to Buy 77 in France: Snus and Sachets de Nicotine

You can buy 77 in France from our shelf, where 77 nicotine pouches come in 49 products across four strengths, from 5.2mg to 20mg a pouch, and we deliver to France. A customer in Lille orders exactly as one in Bordeaux does, so the real decisions come down to strength first and flavour second, and both are easy to settle once the numbers are laid out.

French searches for this brand arrive in a few forms, such as 77 snus, snus 77 or 77 sachets de nicotine, and every one of them points at the same small pouch. The chart below puts the whole shelf on one screen, and the sections after it explain how to read it.

Where Can You Buy 77 Snus in France?

The place is our shelf: 77 snus is ordered online here, and we deliver to France, whether the parcel is heading for a flat in Paris, a house outside Lyon or a street near the port in Marseille. Everything sits under one collection, so a first order and a fifth order are both filled from the same page, with the strength shown on every can.

The routine takes a minute or two. Choose a strength from the chart, narrow the flavours to the family you like, add the cans to your basket and check out. Shoppers in Toulouse see the same range as shoppers in Lille, which means a flavour you enjoyed in one city can be reordered by a friend in another without any translation of strengths or names.

What Does the 77 in the Name Mean, and Is It 77mg?

No, 77 is the name of the brand and the strength per pouch is a separate figure, running from 5.2mg to 20mg on our shelf. That surprises a lot of newcomers, and it is the single most common mix up with this brand, so it is worth a moment.

Labels sometimes quote milligrams per pouch and sometimes milligrams per gram, which is nicotine by weight. Think of a yoghurt pot in a French supermarket, where values per 100 g sit beside the amount in one pot. A standard slim 77 pouch weighs 0.65 g, so 16mg/g multiplied by 0.65 g gives 10.4mg a pouch, and 8mg/g gives 5.2mg. The mini pouches weigh 0.5 g, so 40mg/g gives 20mg.

The lid adds its own marker, a row of dots out of five, from two dots on a 5.2mg can to five on the 20mg minis. Our scale groups the same cans a little differently (Light up to 8mg, Medium 8 to 16mg, Strong 16 to 25mg), so a 15.6mg can reads Strong on the lid and Medium on ours. As such, milligrams per pouch is the figure that stays put whichever shop you read.

How Long Does a 77 Pouch Stay In, and How Do You Use One?

A pouch is kept in for 30 to 60 minutes, depending on your preference, and the page on timing breaks that window down further. Plenty of first-timers wonder whether leaving a pouch in longer makes it hit harder, and the short answer is that the milligrams are set by the can while the minutes are your choice. (A 5.2mg pouch left in for an hour is still a 5.2mg pouch.)

To use one, slide it under your upper lip, leave it still rather than chewing it, and take it out when you are finished. Moisture releases the flavour and the nicotine, which is why a pouch feels fuller after the first few minutes. The guide to your first pouch and every day after covers placement, removal and tidy storage. As a rule of thumb, a lighter pouch is a gentle way to begin, and the first pouch of the day tends to register the loudest, so perceived strength can shift with the time of day.

Which 77 Flavours Can You Order in France?

The shelf spreads across mint, berry, fruit, cola and a few sweeter blends, and mint turns up at every strength from 5.2mg to 20mg. If you would rather see them sorted by taste, the flavours ranked for French shoppers page does that job.

Mint is the family most people begin with, and it comes in two moods. The sweet mints taste closer to a glass of menthe à l'eau, while the drier, frostier ones are crisper and more savoury, a little like a cold mint after dinner. Fruit and berry flavours lean bright and juicy, with a cooling finish on the ice versions. Cola cans sit in the middle, familiar and sweet, with cherry or vanilla layered on top. Because every flavour is offered at its own strengths, the sensible habit is to pick the family you like and then check which strengths that family comes in.

Which 77 Lines Are on the French Shelf?

The French shelf holds three groups of 77 snus, and each is easier to follow once you know what separates it from the rest. The lines explained page sets each one out in full, and the short version follows.

The Standard Slim Range

The standard range is slim, 20 pouches a can, at 5.2mg (Light), 10.4mg and 15.6mg. It carries most of the flavours on the shelf, which makes it the natural place to start.

Ghost

Ghost is the mini format at 20mg a pouch, 40mg/g, and every Ghost can is a mini, so the names Ghost and Ghost Mini describe one line. At 20mg it lands in Strong on our scale and sits at the top of the 77 shelf.

VB Edition

VB is a special edition made in collaboration with Valtteri Bottas, a partnership dated to 2023, and every can with VB in its name belongs to it. In slim format it comes at 5.2mg and 10.4mg, and in mini format at 20mg. The Ghost line and the standard range are not part of it.

Does 77 Contain Tobacco, and What Goes Inside?

Inside each pouch is a plant fibre filling with added nicotine, and no tobacco leaf is used. The fuller account sits on the page about what 77 is. The word snus traces back to ground tobacco, yet in everyday conversation it now often describes pouches like these, and French shoppers also say sachets de nicotine sans tabac for the same thing.

The pouch is the unit and the can is the container, which is why this page quotes milligrams per pouch and pouches per can rather than one figure for a whole box. Our own rule is simple, a pouch sits under the upper lip, its flavour and strength are printed on the lid, and the number on the can is the number in the pouch.

Which 77 Cans Can You Start With at 5.2mg?

Eleven cans on the shelf sit at 5.2mg, the Light level, each slim and 20 pouches a can, and they are the gentlest way into the brand. It could be argued that a lighter can is also the best way to judge a flavour, since the taste is not competing with the strength.

Cola and Fruit

77 Cola & Cherry 5.2mg tastes like a cherry cola poured over ice on a café terrace, which is a flavour comparison rather than a measurement. 77 Cola & Vanilla 5.2mg is the softer, creamier cousin, closer to a vanilla cola float. For something fruitier, 77 Forest Fruits 5.2mg brings a mixed berry sweetness in the style of a fruits des bois sorbet.

Mint

77 Fresh Mint 5.2mg is the clean, everyday mint, and 77 Ice Mint 5.2mg adds more chill for anyone who likes a cold finish. 77 Melon & Mint 5.2mg pairs juicy melon with a cool edge, a good pick for a warm evening in Marseille. 77 Peppermint 5.2mg is the bolder, drier mint of the group.

Raspberry, Watermelon and Arctic Berry

Shoppers who type 77 raspberry (framboise, in French) have two Light cans to look at. 77 Raspberry Ice 5.2mg is sweet with a cooling finish, a little like a raspberry ice lolly. 77 Raspberry Vanilla 5.2mg softens the fruit with a creamy vanilla note. The Light line also includes 77 Watermelon Ice 5.2mg, a watermelon flavour with an icy finish for anyone who likes something juicy. The VB edition joins them with 77 Valtteri Bottas Arctic Berry 5.2mg, a berry flavour with an arctic chill.

Can You Mix Other Brands Into a 77 Basket?

Yes, because 77 shares the site with the rest of the range, so you can look around before you check out. If you want the wider picture, you can order snus from the full shelf, and we deliver to France for every brand on it.

A useful habit is to start from the shop's front page, where all of our snus are laid out by brand, and then come back to the 77 collection with a strength in mind. Someone in Bordeaux comparing a Light 77 against another brand can do it in a couple of minutes, because every can lists its milligrams per pouch in the same way.

Where Does 77 Sit Against Other Brands?

The fairest comparison is milligrams per pouch, flavour by flavour, because brands name their strength levels differently. Choosing between brands is a bit like choosing between baguettes from two boulangeries in Lyon: the shape is familiar, and the differences are in the details.

If Zyn is on your shortlist, a side by side look at 77 and Zyn sets the strengths and flavours next to each other. If Velo is the other contender, the page on Velo set against 77 does the same for that pairing. Both are written to inform rather than to crown a winner, and both help when you are deciding what to put in the basket.

For a first order to France, a Light can in a flavour family you already enjoy is a sensible place to begin, and the chart at the top of the page will tell you where to go from there.