77 Lines Explained: From Light to Ghost on the French Shelf

77 comes in three lines in France, the standard slim range, Ghost Mini and the Valtteri Bottas VB Edition, and between them they run from 5.2mg to 20mg of nicotine per pouch. 77 is a brand of Luna Corporate, a Polish company registered at Suchy Las in the Poznań county, and the 77 nicotine pouches on our French shelf follow a simple logic: the lighter lines are slim, and the strongest ones are mini.

Think of an espresso menu in a Paris café, where the size of the cup and the strength of the coffee are two separate choices. 77 works the same way. The slim cans carry three strengths, the mini cans carry one, and the VB Edition has a foot in both camps. Here is the whole range on one chart, lightest to strongest, before the detail.

How do you read the numbers on a 77 can in France?

Start with the milligrams per pouch, because that is the figure that lets you compare one pouch with another, whatever the line. Our page on what strengths 77 comes in goes through each level in turn, and the chart above is the short version. A second figure, milligrams per gram, describes how concentrated the filling is rather than how much sits in one pouch, so it only makes sense beside the weight of the pouch.

The sum is simple: milligrams per gram multiplied by the grams in one pouch gives milligrams per pouch. A standard slim can holds 20 pouches and weighs 13g, which makes each pouch 0.65g, and 16mg/g multiplied by 0.65g lands on 10.4mg. The same sum turns 8mg/g into 5.2mg and 24mg/g into 15.6mg. Picture the quantity per 100g printed on a supermarket label in Lyon or Bordeaux against the amount in one portion on your plate (the label tells you about the recipe, the portion tells you about your afternoon). A mini pouch weighs 0.5g, so 40mg/g gives 20mg.

The lid adds a second clue, a row of dots out of five. Light carries two, Medium three, Strong four, and Ghost and VB Mini five. That is the maker's naming, and it differs a little from the scale on our French shelf, which is set per pouch: Light is 1 to 8mg, Medium 8 to 16mg, Strong 16 to 25mg and Extreme 25mg and over. So, the 15.6mg slim can, which the maker calls Strong with four dots, sits at the top of Medium on our shelf, while the 20mg minis land in Strong.

Does a stronger line change how long a pouch stays in?

No line has its own timetable: a pouch is kept in for 30 to 60 minutes, depending on the user's preference, whether it is a Light slim or a Ghost Mini. That is the shop's experience rather than a rule printed on the lid, and the fuller picture sits in our guide to how long a 77 pouch stays in for readers in France. If placing a pouch is new to you, the steps for a first one and for every day after are in using 77 snus in France.

What the line changes is the load, meaning the nicotine delivered by one pouch. A Ghost Mini carries nearly four times the nicotine of a Light slim pouch (20mg against 5.2mg), so choosing a line is really choosing the size of the load, while the time under the lip stays a matter of taste. A short Light session on a break and a long Medium one on the sofa can fill the same half hour in very different ways.

Do the flavours change from one line to the next?

Flavours repeat across the lines far more than they stay inside one of them. Mint, cola and berry styles turn up from the Light slim cans right through to Ghost Mini, so the line sets the strength and the flavour is a separate decision. If you already know you like cool mint or a fruit led pouch, you can carry that taste up or down the strengths without starting again.

If you want every flavour placed in order, our flavour ranking for France does that. Here, the useful point is that a flavour name tells you nothing about strength, so the mg per pouch on the can is always the number to check second.

Who makes 77?

77 is made by Luna Corporate, a Polish private limited company with its registered office at Suchy Las in the Poznań county, entered in the Polish court register in December 2020.

In France, snus is the everyday word for the whole family of snus of every strength, and 77 sits within it. The wider story of the name and the maker is in what 77 is. Readers in Paris, Marseille or Lille who want the shelf and the delivery details can go straight to where to buy 77 in France, and the short version is that we deliver to France.

What does the standard slim range look like?

The standard range is the backbone of 77: three strengths, all in slim format, with 20 pouches in a 13g can and 0.65g in each pouch. Light, Medium and the 15.6mg can share the same shape, so the only thing that moves between them is the amount of nicotine in the pouch. That makes the slim range the cleanest place to feel the difference between strengths without changing anything else.

Light, 5.2mg a pouch

Light is two dots on the lid and 8mg/g in the filling, and it is where most of the flavour variety on our French shelf starts. The cola pair, 77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg, tastes like a cherry cola and a vanilla cola poured over ice on a café terrace. 77 Forest Fruits 5.2mg is the berry basket of the group.

The mint end holds 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg, 77 Melon & Mint 5.2mg and 77 Peppermint 5.2mg, which run from gentle and green to properly frosty. Then, the raspberry pair is 77 Raspberry Ice 5.2mg and 77 Raspberry Vanilla 5.2mg, one cool and sharp, the other soft and dessert like.

Medium, 10.4mg a pouch

Medium is three dots and 16mg/g, and it carries the widest spread of flavours in the whole range. Fruit, mint, cola, dessert and sour styles all sit at 10.4mg, with melon, peach, grape, strawberry and blackcurrant joining the usual mint and berry crowd. On our scale this is the true middle of the shelf, and it is the level at which a flavour has room to open up without the nicotine taking over the conversation.

15.6mg a pouch

The 15.6mg slim is the maker's Strong, with four dots; at 0.65g a pouch it works out to 24mg/g, although our shelf scale files it at the top of Medium. It is the narrowest group of the three, built around cola, berry, mint and watermelon styles that also appear lower down. For someone who knows the 10.4mg level well, it is the next step up in the same slim shape, with the same 0.65g pouch.

What is Ghost Mini, and why does it sit at 20mg?

Ghost Mini is the mini format line at 20mg a pouch, and "Ghost" and "Ghost Mini" are the same thing: every Ghost can is a mini. The filling is 40mg/g in a 0.5g pouch, which is two and a half times the concentration of a Medium slim, and the lid carries five dots. On our French shelf it sits in Strong, at 20mg against a band of 16 to 25mg.

A fair comparison is the ristretto next to the regular espresso: a smaller cup with the same coffee packed more tightly. The pouch is smaller than a slim, yet the load per pouch is the highest in the range. The flavours go in a sweeter and bolder direction than the slim cans, with bubblegum, cola, mango and watermelon styles alongside the cooler ones. Anyone moving up from Medium would do well to treat a Ghost Mini as a different animal rather than a bigger Medium.

What is the VB Edition?

The VB Edition is a special edition of 77 made in collaboration with Valtteri Bottas. Every can named VB belongs to it, and only those cans: the standard range and the Ghost line are not part of it. The lid carries a VB mark and an outline of a head in profile, which makes it easy to spot on a shelf.

What makes the edition interesting is that it spans formats. In slim, it comes as Light at 5.2mg and Medium at 10.4mg, with 20 pouches a can, and 77 Valtteri Bottas Arctic Berry 5.2mg is the gentlest way in. In mini, VB Mini is 20mg a pouch with five dots, matching Ghost Mini on strength. Our French shelf carries the berry flavour at Light, Medium and 20mg, and two mint styles at Medium and 20mg. So, the VB Edition is a set of flavours that happens to appear at several strengths, not a strength of its own.

Which line fits which kind of day in France?

The line to pick follows the load you want, and a few ordinary scenes make it easier to picture. A Paris commuter who wants something gentle between meetings has the Light slim cans, while an evening in Lyon with friends may suit the 10.4mg level, where a flavour has time to show itself. A long Sunday on the Marseille waterfront could suit the 15.6mg slim, and the 20mg minis are for readers who already know they want that load.

It could be argued that the easiest route is to stay in one format while you learn a strength, then change the format later. If you are in Bordeaux or Lille and ready to look at the full shelf, you can shop snus from the whole range, and we deliver to France.

Where do 77's strengths sit beside other pouch brands in France?

Milligrams per pouch is the shared yardstick, so the 5.2, 10.4, 15.6 and 20mg figures here can be held against the number printed on any other can. A brand may name its levels differently, with words such as Light, Strong or Extra Strong, and those words rarely line up neatly from one maker to the next. The number per pouch always does.

For the Zyn side of the question, there is a head to head of 77 and Zyn that sets flavours and strengths side by side. For Velo, how Velo and 77 stack up does the same job. Before your next order, note the mg per pouch, the format and the flavour family you enjoy, and let those three notes choose the line for you.