77 Snus Flavours Ranked for France

Which 77 Flavour Is Best in France?

Raspberry Ice is the best 77 flavour on our shelf for France, at 5.2mg a pouch, and it takes first place in the ranking of ten below. Across the full range of 77 nicotine pouches sold for France, the nicotine runs from 5.2mg to 20mg per pouch, so the ranking is a fair guide to flavour whichever level a reader settles on.

Think of this as a menu rather than a league table, because taste is personal and a commuter in Lille, a night owl in Bordeaux and a student in Lyon will rarely agree on one pouch. That being said, a ranking shows which flavours please the widest crowd first. Readers who want the numbers behind each level can read the full run of 77 strengths before they choose.

How Is the 77 Flavour Ranking Decided?

The order rests on four plain questions: how many people the flavour is likely to please, how clearly it tastes of its name, how well sweet and cool are balanced, and how comfortable it stays through a full session. A pouch is kept in for 30 to 60 minutes, depending on the user's preference, so a flavour that holds its character across that stretch scores well. For the timing itself, how long a pouch stays in covers it in full.

Why Do Sweetness and Cooling Get Separate Marks?

Sweetness and cooling are separate marks because they pull a flavour in different directions, and a pouch can be high on one and low on the other. Mint cooling can make a pouch feel sharper without changing the stated 5.2mg at all, which is why an Ice Mint and a Forest Fruits at the same number can feel quite different. In my opinion, it could be argued that cooling is the single biggest reason two pouches of equal strength leave different impressions.

What About Placement and Routine?

A flavour is only half the picture, because where the pouch sits and how a day is arranged around it shape the whole experience. For a first pouch, how to use 77 snus takes the reader through placement and the everyday routine, from the first pouch of the morning to the last of the evening. Flavour then becomes a pleasant extra rather than a puzzle to solve.

Do the 77 Lines Change the Flavour?

The lines change the feel of a flavour more than its name, because the same flavour can appear at several levels and in different pouch sizes. On our scale per pouch, Light runs from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, which puts 5.2mg in Light, 10.4mg and 15.6mg in Medium, and the 20mg Ghost and VB Mini cans in Strong. How the 77 lines differ sets out each one, and what 77 is gives a plain introduction to the brand.

The standard slim cans hold 20 pouches. A 5.2mg pouch works out at 8mg per gram, and a 10.4mg pouch at 16mg per gram, with each pouch weighing 0.65g. Think of a supermarket label that shows a quantity per 100g beside the amount in one portion: the per gram figure is the first, the mg per pouch is the second, and the second is the one that matters for comparing flavours. Ghost and VB Mini pouches are smaller at 0.5g, which is how 40mg per gram becomes 20mg in a single pouch.

Can 77 Flavours Be Delivered to France?

We deliver to France, and the nicotine pouches of every strength on the shelf are the same whether the parcel is bound for Paris, Lyon, Marseille, Bordeaux or Lille. A cold mint on a Lille winter morning and a berry pouch on a Marseille summer evening come from the same ranking, so the order here does not change with the postcode. For the practical side, where 77 can be bought in France has the details.

What Does Each 77 Flavour Taste Like, and Who Suits It?

Each flavour below is described by taste and by the reader it suits, and the rank sits in the heading. The walk runs alphabetically so a particular flavour is easy to find, and the table above carries the order. Every flavour here is a 5.2mg Light can, and the other levels are mentioned where they exist.

Cola & Cherry, Ranked Sixth

77 Cola & Cherry 5.2mg tastes like a cherry cola poured over ice on a café terrace in Paris, sweet at the front with the cherry rounding off the finish. It suits readers who want a fizzy drink character rather than a fresh or minty one. The same flavour is on the shelf at 15.6mg per pouch for anyone who later wants more weight behind it.

Cola & Vanilla, Ranked Ninth

77 Cola & Vanilla 5.2mg is the softer, rounder cola, with vanilla smoothing the edges the way it does in a bottle of vanilla cola. It sits ninth for breadth of appeal only, because the dessert style sweetness is a more specific taste, and fans of it would place it far higher. It also comes at 10.4mg and 15.6mg, and as a Ghost Mini at 20mg per pouch.

Forest Fruits, Ranked Third

77 Forest Fruits 5.2mg is a mixed berry blend, closer to a tarte aux fruits rouges from a Bordeaux bakery than to any single fruit. That is its strength, since no one berry dominates, and so it suits readers who like fruit but cannot name a favourite. Forest Fruits is also on the shelf at 10.4mg and 15.6mg per pouch.

Fresh Mint, Ranked Seventh

77 Fresh Mint 5.2mg is the clean, plain mint, a little like a glass of menthe à l'eau, the mint syrup drink served in French cafés. Its restraint makes it a sensible first mint pouch, and it suits readers who want freshness without a heavy cooling effect. It is also available at 10.4mg and 15.6mg.

Ice Mint, Ranked Second

77 Ice Mint 5.2mg is the crisp one, and the word ice in the name points to a pronounced cooling finish. Cooling can seem sharper than the stated number, so it suits readers who enjoy a bracing mint and know they like that sensation. Ice Mint also comes at 10.4mg and 15.6mg per pouch.

Melon & Mint, Ranked Eighth

77 Melon & Mint 5.2mg tastes like melon slices with a mint leaf laid across them at a long summer lunch in Marseille. It sits between the fruit and mint camps, which makes it a good choice for readers who cannot decide between the two. On our shelf it is a Light can only.

Peppermint, Ranked Fourth

77 Peppermint 5.2mg is a dry, bold peppermint rather than a sweet one, and that savoury edge sets it apart from the other mints. It suits readers who find sweet mints too sugary and prefer a firm, grown up peppermint. The same flavour is also on the shelf at 10.4mg per pouch.

Raspberry Ice, Ranked First

77 Raspberry Ice 5.2mg tastes like a raspberry sorbet eaten in the shade, sweet and a little sharp, with the cooling arriving after the fruit and not before it. That balance is why it wins: it pleases the widest group, from readers new to 77 to those who simply want a dependable fruit pouch. It is also on the shelf at 10.4mg and 15.6mg per pouch.

Raspberry Vanilla, Ranked Fifth

77 Raspberry Vanilla 5.2mg is raspberry without the ice, softened by vanilla, a bit like a tarte aux framboises with a layer of custard underneath. It suits readers who prefer sweet to cool, and it is a gentle pick for the end of a long day. It also comes at 10.4mg per pouch.

Valtteri Bottas Arctic Berry, Ranked Tenth

77 Valtteri Bottas Arctic Berry 5.2mg belongs to the VB line, a special edition made in collaboration with Valtteri Bottas, and its berry character is paired with an arctic style cool. It ranks tenth only because it is the most specific of the ten, a berry flavour from an edition line, and readers who follow the edition would rank it first. It is also on the shelf at 10.4mg and, as a Mini, at 20mg per pouch.

Which 77 Flavours Come at Higher Levels?

Several flavours sit above 5.2mg and slot into the same families, so a reader can read across from the ranking. At 10.4mg the shelf adds fruit flavours such as Apple Mint, Blackcurrant Ice, Blueberry Ice, Grape Ice, Peach & Mint, Strawberry and Pink Punch, alongside Cola Ice, Freeze Mint and Sour Bliss. Watermelon Ice appears at 10.4mg and 15.6mg, and Salted Caramel at 10.4mg.

Salted Caramel is worth a note of its own, because it tastes close to caramel au beurre salé, but sweetness and cooling are separate questions, and this one is about sweetness alone. The Ghost line at 20mg per pouch brings Bubblegum, Cola Ice and Mango, with Mini versions of Cola & Vanilla and Watermelon Ice. A fruit lover who enjoys Raspberry Ice would find the Blueberry, Grape and Strawberry flavours a natural next step, while a mint lover would look at Apple Mint and Freeze Mint.

Which 77 Flavour Suits a First Pouch in France?

Raspberry Ice or Fresh Mint at 5.2mg suits a first pouch best, because one is a balanced fruit and the other is a plain mint, and both are easy to read. The order of decisions matters: settle the strength per pouch first, since that is the exact figure on the can, and then pick the flavour you like. Change one thing at a time, so that a new flavour does not arrive together with a new level and a new pouch size.

A reader in Paris starting at 5.2mg and staying with a familiar fruit or mint has a clear reference point for every later choice. The wider shelf, where you can shop every strength of nicotine pouch from every brand, is the next stop once the first flavour has been settled.

How Do 77 Flavours Compare With Other Brands?

77 sits among several brands with their own flavour families, and the comparison is about taste and strength rather than a winner. For readers weighing two names, a head to head with Zyn and how 77 sits against Velo set out each side by strength and flavour. The ranking on this page stays the same either way, because it is built on the flavours themselves.

To put it to use, pick one of the top four flavours, keep the level at 5.2mg, and change nothing else until the pouch feels familiar.