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White Fox Original 12mg

Flavour: Original

Strength: Regular · 12mg

Ways to buy: single can

VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.

Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £4.49 a can

In stock

White Fox Original 12mg is the brand's plain mint with spearmint, the blue can with no flavour name on the lid, at 12mg a pouch. It sits in the medium band on our scale, with 20 pouches in a 15 g can made in Sweden. The one for snus users who want a clean mint at an everyday strength.

  • StrengthMaximum
  • StingMedium
  • LongevityVery high
  • StealthVery high
  • QualityMaximum
A can of White Fox Original 12mg

The blue can, at full strength

Every White Fox mint traces back to the plain blue can, and this is that can at 12mg a pouch. The maker calls it White Fox Mint, the lid prints no flavour name at all, and Original is the name it goes by on our shelf. White Fox is made in Sweden by the company formerly called GN Tobacco, which says its factory is in Enköping, and the lid carries the white geometric fox head and the words Made in Sweden. Side by side with Original 1 Paw at 6mg, this is the same flavour with twice the strength. The one people come back for when they want the brand's mint without anything added.

What it tastes like

Fresh mint with spearmint, on the cool side. The mint sets the tone, clean and bright, and the spearmint adds the sweeter, rounder note that keeps it from being all edge. There's a cool finish to it, though without the menthol that Double Mint brings. No pepper, no fruit, nothing to compete with the mint. The maker says the pouches are flavoured with essential oils. It's the plainest flavour in the range and the one every other White Fox builds on.

How strong it is

Each pouch carries 12mg of nicotine, which sits in the medium band on our scale, from 8mg to 16mg, a little above the middle. On our White Fox shelf that puts it level with Double Mint 12mg and Peppered Mint 12mg, two steps above Original 1 Paw at 6mg, one above Double Mint 8mg, and one below Full Charge at 16mg. So in snus terms it's the brand's everyday strength, shared across its three mint flavours. The can holds 20 pouches and weighs 15 g. The pouches are tobacco free, which the maker describes as made without tobacco leaf or stem.

Strength
12mg a pouch
In the can
20 pouches
Can weight
15 g
Flavour
Fresh mint with spearmint
Made in
Sweden

Who it is for

Original 12mg suits anyone who uses snus daily and wants a clean mint with nothing fancy around it. It's the can for people who know the flavour from the 6mg version and are ready for the full strength, and for anyone who'd rather have spearmint's sweetness than menthol's chill. If you like your mint simple, this is where the brand makes the most sense.

If you want it cooler, Double Mint 12mg adds menthol at the same strength. If you want a spicy edge, Peppered Mint 12mg adds black pepper. If you only try one White Fox at 12mg, make it the blue one.

Written by Elena Marsh