The 77 guide77: four strengths and a lot of lids
Ever read a menu and wanted to order half of it? 77 has that effect. There's Cola & Cherry, Salted Caramel, Pink Punch and Blueberry Vanilla Banana, and that's before the mints get a look in. The good news is that the shelf is sorted for you. We split 77 by strength, into four steps: 5.2mg, 10.4mg, 15.6mg and 20mg a pouch. So you choose the number first and the flavour second.
This page takes the four strengths from lightest to strongest and names every flavour on the shelf. Then it covers the maker, our strength scale, the can, and the two designs with a section of their own, Ghost and the VB editions.
01Who makes 77
77 is made by Luna Corporate in Poland. The maker describes itself as a producer of nicotine, energy and coffee pouches, and says 77 is made in its own production facility in Poland. The pouches are tobacco free. On quality, these are the maker's own statements. It says its specialists oversee every stage of production, that every raw material it uses is certified, and that it holds a HACCP certificate. It also says its products are sold in dozens of countries. That's a lot of people looking after a can of Pink Punch.
Who makes 77, and what people ask about the brand ›
02What the numbers mean on our scale
Our strength scale works in bands. Light is under 8mg a pouch, medium runs from 8mg up to 16mg, strong runs from 16mg up to 25mg, and extreme is 25mg and over. So 5.2mg is light, 10.4mg and 15.6mg are both medium, and 20mg is strong. The two medium shelves aren't twins, though. 10.4mg sits low in the band and 15.6mg sits right at the top. The lid has a scale of its own. The maker prints strength as dots out of five, and those dots are its ladder within its own range. The bands on this page are ours. Shop by the mg.
Every 77 strength on our scale, with the chart ›
03What's in the can
77 comes in two pouch formats. The core cans at 5.2mg, 10.4mg and 15.6mg hold slim pouches, 20 to a can, and so do the VB Edition cans. The 20mg cans, Ghost and VB Mini Edition, hold mini pouches, the smaller format. For those, go by the count printed on the can. Slim or mini is a matter of fit, so choose the one you like under the lip.
How to use 77, from the first pouch ›
04Ghost
Ghost is the 20mg design, and the lid says GHOST MINI. That tells you most of what you need. Every Ghost can holds mini pouches, and every pouch is 20mg, the strong band on our scale. Six flavours are on the shelf, from Original, the mint, to Mango and Bubblegum. Small pouch, big number.
The 77 lines explained: core, Ghost and VB ›
05The VB editions
Cans marked VB belong to a special edition which, the maker says, was created in collaboration with Valtteri Bottas. The maker dates the partnership to 2023. VB Edition is a slim pouch, with Arctic Berry at 5.2mg and Arctic Berry, Arctic Mint and Spearmint at 10.4mg. VB Mini Edition is a mini pouch at 20mg, in the same three flavours. On our shelf those flavours come only in VB cans, so look for VB on the lid.
The 77 lines explained: core, Ghost and VB ›
06How to choose a 77 flavour
Strength first, flavour second. Mint has the most options. Fresh Mint and Ice Mint come at 5.2mg, 10.4mg and 15.6mg, Peppermint at 5.2mg and 10.4mg, and Ghost Original is the mint at 20mg. Cola & Cherry and Cola & Vanilla run through the three slim strengths. For fruit with a fresh mint twinge, look for Ice on the lid, with Raspberry Ice and Watermelon Ice at every slim strength. The widest fruit choice is at 10.4mg, which is also home to Salted Caramel and Pink Punch. Still stuck? Pick the flavour you'd order as a drink, then find it at your strength.
Every 77 flavour, ranked ›
