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By Tasha Bell8 min read

77 Lines Explained in South Africa: Lightest to Strongest

Key takeaways

  • The 77 shelf in South Africa runs at four strengths per pouch: 5.2mg, 10.4mg, 15.6mg and 20mg.
  • On our scale 5.2mg is Light, 10.4mg and 15.6mg are Medium, and 20mg is Strong.
  • Ghost and the 20mg VB cans are the strongest 77 cans on the shelf, and VB also comes at 5.2mg and 10.4mg.
  • A pouch is kept in for 30 to 60 minutes whichever line it comes from.
  • Flavour names repeat across lines, so check the milligrams per pouch before the name.

77 comes in four strengths per pouch on our South Africa shelf, 5.2mg, 10.4mg, 15.6mg and 20mg, spread across a standard range, the Valtteri Bottas VB cans and the Ghost Mini line. 77 nicotine pouches are a brand of Luna Corporate, a Polish company based at Suchy Las near Poznań, and this page takes the lines in order from lightest to strongest.

A line is a family of cans that share a strength, so the chart below is the quickest way to see where a flavour belongs. Which is fine for anyone who has stood in front of a shelf in Johannesburg wondering why two mint cans carry different numbers.

77 lines on the South Africa shelf, lightest to strongest, with milligrams per pouch
LinePer pouchOur scaleFlavours on the shelf
Standard Light5.2mgLightCola & Cherry, Cola & Vanilla, Forest Fruits, Fresh Mint, Ice Mint, Melon & Mint, Peppermint, Raspberry Ice, Raspberry Vanilla, Watermelon Ice
VB Light5.2mgLightArctic Berry
Standard Medium10.4mgMediumApple Mint, Blackcurrant Ice, Blueberry Ice, Blueberry Vanilla Banana, Cola & Vanilla, Cola Ice, Forest Fruits, Freeze Mint, Fresh Mint, Grape Ice, Ice Mint, Peach & Mint, Peppermint, Pink Punch, Raspberry Ice, Raspberry Vanilla, Salted Caramel, Sour Bliss, Strawberry, Watermelon Ice
VB Medium10.4mgMediumArctic Berry, Arctic Mint, Spearmint
Standard Medium15.6mgMediumCola & Cherry, Cola & Vanilla, Forest Fruits, Fresh Mint, Ice Mint, Raspberry Ice, Watermelon Ice
Ghost and Ghost Mini20mgStrongBubblegum, Cola Ice, Mango, Mini Cola & Vanilla, Mini Watermelon Ice
VB at 20mg20mgStrongArctic Berry, Arctic Mint, Spearmint

How do you read the strength numbers on a 77 can?

The number on the can is the nicotine in one pouch, in milligrams, and that is the figure worth comparing from one line to the next. Our own scale puts Light at 1 to 8mg, Medium at 8 to 16mg, Strong at 16 to 25mg and Extreme at 25mg and over. So, 5.2mg is Light, 10.4mg and 15.6mg are both Medium, and 20mg is Strong. Every figure is set out side by side on the strengths and mg levels page for South Africa, which is the place to go if you want the numbers without the lines around them.

Words such as Medium and Strong are labels, and the milligrams are the measurement. Think of a rooibos tea bag: the box tells you the brand, but what ends up in the cup depends on the bag. The figure per pouch is the bag, and everything else is the box.

Ice, freeze and mint describe cooling, which is a flavour trait and says nothing about strength. A Peppermint at 5.2mg and a Peppermint at 10.4mg taste alike in character and differ in the number.

How long does a pouch from each line stay in?

A nicotine pouch is kept in for 30 to 60 minutes, depending on your preference, and that window is the same whichever line the can belongs to. A 20mg pouch and a 5.2mg pouch sit under the lip for a similar stretch, so the difference between them is how much you notice, and the clock stays where it was. The session length for each 77 strength is worth a read if you want the timings broken down.

Placement and removal follow the same pattern across the lines too. The walkthrough on using 77 day to day covers the first pouch and the hundredth, and it applies to a Light can in Cape Town exactly as it does to a Ghost can in Durban.

Which 77 flavours belong to which line?

Mint, fruit and cola flavours appear in more than one line, so the flavour name alone will not tell you the strength. Cola & Vanilla, for instance, turns up at 5.2mg, 10.4mg and 15.6mg, and shoppers in South Africa who type 77 cola vanilla or 77 vanilla cola into a search bar are looking at three different cans with one name. Fresh Mint and Ice Mint repeat at all three of the standard strengths as well.

If you would rather start from taste, the flavour ranking for South Africa puts the best 77 flavours in order. The short guide to what 77 is covers the brand itself, and this page stays with the lines.

Can you get every 77 line in South Africa?

The lines on this page are all on our South Africa shelf, which sits within our wider selection of snus from every brand, and we deliver to South Africa, whether the address is in Johannesburg, Cape Town, Durban or Pretoria. A quick note on how to compare cans once they arrive: a rand figure per pouch is a fair way to weigh up different pack sizes, much like dividing the cost of a box of rooibos tea bags by the number of bags. The guide to where you can buy 77 in South Africa covers ordering and delivery in full.

What are the Light 77 cans at 5.2mg?

Light is the lowest figure on the 77 shelf at 5.2mg a pouch, and it carries the widest spread of cola, berry and mint flavours. Plenty of people in South Africa search for 77 light or 77 cherry light, and both lead here: Light is the line, and Cola & Cherry is the flavour. It does the job for anyone who wants a gentle first load, and it suits the second pouch of a long afternoon as well.

Cola and berry flavours

The cola and berry side of Light begins with 77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg, both of which lean sweet and familiar. 77 Forest Fruits 5.2mg goes for a mixed berry character instead. Two raspberry cans complete the group: 77 Raspberry Ice 5.2mg adds a cooling edge, while 77 Raspberry Vanilla 5.2mg keeps things round and soft.

Mint and cooling flavours

The mint side is led by 77 Fresh Mint 5.2mg and 77 Ice Mint 5.2mg, which differ in how much chill they bring. 77 Melon & Mint 5.2mg is the one to pick if fruit and mint in the same pouch sounds appealing, and 77 Peppermint 5.2mg is the classic for a desk drawer in Pretoria. Make of that what you will, but a sweet pouch and a mint pouch at the same milligrams are the same strength.

What changes at Medium, 10.4mg and 15.6mg?

Medium holds two strengths on our scale, 10.4mg and 15.6mg, and it is where the 77 range is at its broadest. The perceived strength rises with the number, so it could be argued that Medium is the line for people who have settled into Light and want more behind the flavour.

Medium at 10.4mg

This is the largest group on the shelf, with twenty flavours in the standard range. Mint is well covered by Apple Mint, Freeze Mint, Fresh Mint, Ice Mint, Peach & Mint and Peppermint. Fruit and sweet flavours run from Blackcurrant Ice, Blueberry Ice, Grape Ice and Strawberry to Blueberry Vanilla Banana, Pink Punch and Sour Bliss, with Cola Ice, Cola & Vanilla, Forest Fruits, Raspberry Ice, Raspberry Vanilla, Salted Caramel and Watermelon Ice rounding things out. Some of these are Light flavours stepped up a level, and others, such as Salted Caramel and Pink Punch, appear only here.

Medium at 15.6mg

The 15.6mg cans sit at the top of Medium on our scale, a fraction under the 16mg boundary. Seven flavours are on the shelf at this figure: Cola & Cherry, Cola & Vanilla, Forest Fruits, Fresh Mint, Ice Mint, Raspberry Ice and Watermelon Ice. All seven are familiar from the Light line, which makes 15.6mg an easy way to compare how the same flavour feels at three times the number.

What does VB mean on a 77 can?

VB cans carry the name of Valtteri Bottas, and they run at three strengths on our shelf: 5.2mg, 10.4mg and 20mg. Arctic Berry is available at all three, Arctic Mint at 10.4mg and 20mg, and Spearmint at 10.4mg and 20mg. Shoppers who search for 77VB are usually after one of these. The first of them to reach the page is 77 Valtteri Bottas Arctic Berry 5.2mg, the VB entry point at Light.

The VB cans sit in the same strength bands as the rest of the 77 shelf, so Arctic Berry at 5.2mg is Light and Spearmint at 20mg is Strong. The name marks the edition, and the milligrams still answer the question of strength.

What are Ghost Mini and the 20mg cans?

Ghost is the 77 line at 20mg a pouch, which is Strong on our scale and the highest figure on the 77 shelf. Five Ghost flavours are listed: Bubblegum, Cola Ice, Mango, Mini Cola & Vanilla and Mini Watermelon Ice. The Mini in two of those names refers to the pouch size, and anyone searching for mini 77 will find themselves here. A small pouch can carry a large number, which is worth knowing before you reach for a Ghost can on the way out of a meeting in Gauteng.

The VB Arctic Berry, Arctic Mint and Spearmint cans also reach 20mg, so the top of the shelf is shared between two lines. Both sit in the same Strong band, and the difference between them is the flavour and the name on the lid. Anyone going straight to 20mg could lean on mango for sweetness or mint for a cleaner finish, and either way the strength per pouch is the same.

Which 77 line should you try first in South Africa?

Light at 5.2mg is the usual starting point, because it has the lowest figure and the widest choice of flavours. A reasonable route is to pick a flavour you already know you like, try it at 5.2mg, and move to 10.4mg of the same flavour if you want more. That keeps one variable moving at a time, which is a calmer way to work out what suits you than changing flavour and strength together.

If you already know your usual strength, go straight to that band and choose by flavour. Medium at 10.4mg has the longest list, and 15.6mg suits anyone who finds 10.4mg a touch gentle. You can purchase nicotine pouches from other brands on the same shelf, so a 77 can can sit next to whatever else you are trying.

How do the 77 lines compare with Zyn and Velo?

Set against other brands, 77 tops out at 20mg per pouch on this shelf, and the comparisons that matter are strength per pouch and flavour. The comparison of 77 against Zyn goes through both brands by strength and flavour, and the side by side look at Velo and 77 does the same for that pairing. Both are useful if you are choosing between brands as well as between lines.

Whichever way you go, check the milligrams per pouch first, then the flavour, and let the line name come last.

FAQ

Questions about 77

What are the 77 lines in South Africa?

On our South Africa shelf, 77 is made up of a standard range at 5.2mg, 10.4mg and 15.6mg per pouch, the Valtteri Bottas VB cans at 5.2mg, 10.4mg and 20mg, and the Ghost line at 20mg.

Which 77 line is the lightest?

Light, at 5.2mg per pouch, is the lightest 77 line. It includes cola, berry and mint flavours, and a VB Arctic Berry can sits at the same figure.

Is Ghost the strongest 77 line?

Ghost is at 20mg per pouch, which is Strong on our scale and the top figure on the 77 shelf. The 20mg VB cans share that figure.

How long is a 77 pouch kept in?

A nicotine pouch is kept in for 30 to 60 minutes, depending on your preference, whichever 77 line it comes from.

Do you deliver 77 to Johannesburg, Cape Town and Durban?

We deliver to South Africa, so an address in Johannesburg, Cape Town, Durban or Pretoria can receive any of the 77 lines on the shelf.

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