The XQS guideXQS at a glance: eight cans, 6mg to 11mg
Here's what to know first. XQS is a Swedish brand, part of Scandinavian Tobacco Group, and the eight cans we carry all sit close together in strength. The lightest has 6mg of nicotine in each pouch and the highest has 11mg. Seven of the eight fall in the medium band on our strength scale, and one falls in the light band. Every pouch is slim, and every can holds 20. With the numbers that close, flavor does most of the deciding.
The lineup has two sides. Three cans are mints, named The Spearmint, The Peppermint and The Menthol. Five are fruit flavors, and two of those add a cool note. This guide goes through all eight in order of strength, then covers the company behind the brand, our strength scale, the pouch format and how to choose. If you're an adult who uses nicotine pouches at a light or medium strength, XQS deserves a close look.
01Who's behind XQS
XQS is a Swedish brand, and today it's part of Scandinavian Tobacco Group. The group announced its agreement to acquire the brand in April 2023 and completed the acquisition effective May 31, 2023. The brand itself goes back further. According to the maker, XQS began in 2005 in Jämtland, Sweden, and the maker still says it's proud of its Swedish roots. Sweden is where the brand comes from, and the maker keeps that front and center in how it presents XQS. What that means for the person buying is simple. One brand name covers every can on this page, mint or fruit, and one group stands behind all of them.
02How XQS fits our strength scale
Our scale groups pouches by the nicotine in each one. Light is under 8mg. Medium is 8mg up to 16mg. Strong is 16mg up to 25mg, and extreme is 25mg and over. XQS on our shelf uses two of those four bands. The Spearmint, with 6mg, is light. The other seven cans are medium: 8mg for Berrynana Twist and Black Cherry, 10mg for The Peppermint, Blueberry Mint, Citrus Cooling and Raspberry Blackcurrant, and 11mg for The Menthol. That puts the whole XQS shelf within 5mg from the lightest can to the highest, which is a close spread for eight flavors.
You'll also find a strength marker on the can. The current XQS lid shows the flavor name, the words NICOTINE POUCHES, the strength in mg and a row of six small bars with some filled in. The Spearmint has three bars filled out of six, and The Menthol has five out of six. Those bars are the maker's scale. Our bands are based on the mg figure, so that's the number to use when you compare XQS with anything else we carry.
03Pouch format and what's in the can
All eight cans hold 20 slim pouches, and the maker says XQS pouches are tobacco free. Slim is the format for the whole lineup, so the shape is familiar from one can to the next. Pouch weight is where the lineup divides. The Spearmint, The Peppermint and The Menthol each use a 0.75g pouch, for a 15g can. Berrynana Twist and Black Cherry use a 0.5g pouch, for a 10g can, and the maker describes those pouches as all white. For Blueberry Mint, Citrus Cooling and Raspberry Blackcurrant, go by the weight printed on your can.
There are two more things to know. The maker says to store the can at room temperature and keep it tightly closed when you're not using it, and that the pouches do not need to be refrigerated. The maker has also updated its can design, so an older can may look different from the current one. The flavor name and the mg on the lid tell you what you have.
04How to choose an XQS flavor
What to know before you choose is whether you want mint, fruit or both. Start with the kind of flavor you buy most often, since the strengths are close enough that taste can lead. For mint, the three cans line up by character. The Spearmint is smooth and gently sweet. The Peppermint is bright and crisp. The Menthol is sharp. Their strengths rise in that same order, 6mg, 10mg and 11mg, so if a light can is what you usually buy, The Spearmint is the match.
For fruit on its own, look at Berrynana Twist, Black Cherry and Raspberry Blackcurrant. The first two have 8mg and the third has 10mg. For fruit with a cool note, look at Blueberry Mint and Citrus Cooling, both with 10mg. They work well for adults who usually buy mint and want fruit in the mix. Not sure yet? Pick the flavor you'd order first, confirm the mg on the lid, and go with that can.