The 77 guide77: start with the number on the can
Think of 77 like a soda fountain with four sizes of cup. The flavors are the fun part, and there are a lot of them, but the first thing to settle is how much nicotine is in each pouch. We sort 77 into four strengths: 5.2mg, 10.4mg, 15.6mg and 20mg. Pick your number and the shelf gets a lot shorter.
This guide goes strength by strength, lightest first, and names every flavor we carry. After that it covers the maker, our strength scale, the pouch formats, and two designs worth knowing by name, Ghost and the VB editions. If you're an adult who uses nicotine pouches and likes options, read on.
01Who's behind 77
77 is a Luna Corporate brand, and it comes from Poland. Luna Corporate describes itself as a producer of nicotine, energy and coffee pouches, and says 77 is made at its own production facility in Poland. The pouches are tobacco free. The quality points here are the maker's own. It says its specialists oversee every stage of production, that every raw material it uses is certified, and that it holds a HACCP certificate. It also says its products are sold in dozens of countries. That's a well traveled can of cola.
Who makes 77, and what people ask about the brand ›
02Where 77 lands on our strength scale
Our scale sorts pouches by the nicotine in each one. Light is under 8mg. Medium covers 8mg up to 16mg. Strong covers 16mg up to 25mg, and extreme is 25mg and over. That puts 5.2mg in light, 10.4mg and 15.6mg in medium, and 20mg in strong. The two medium strengths sit at opposite ends of the band, with 10.4mg near the bottom and 15.6mg at the very top. The lid has its own system, with strength shown as dots out of five. Think of the dots as the maker's map of its own range and the bands as ours.
Every 77 strength on our scale, with the chart ›
03Slim and mini
77 uses two pouch formats. The core cans with 5.2mg, 10.4mg and 15.6mg are slim pouches, 20 to a can, and the VB Edition cans are slim too. At 20mg, Ghost and VB Mini Edition both use a mini pouch, the smaller of the two. For those cans, the count to go by is the one printed on the can. Slim or mini comes down to the fit you like.
How to use 77, from the first pouch ›
04Ghost
Ghost is easy to pick out, since the lid reads GHOST MINI. The name gives you the format. Every Ghost can holds mini pouches, and every pouch has 20mg of nicotine, strong on our scale. We carry six flavors, including Original, which is a mint, plus Mango and Bubblegum. Smaller pouch, higher number.
The 77 lines explained: core, Ghost and VB ›
05The VB editions
Cans marked VB are a special edition. The maker says it was created in collaboration with Valtteri Bottas, and it dates that partnership to 2023. VB Edition is a slim pouch, offered as Arctic Berry with 5.2mg and as Arctic Berry, Arctic Mint and Spearmint with 10.4mg. VB Mini Edition is a mini pouch with 20mg, in all three flavors. On our shelf those flavors come only in VB cans, so the letters on the lid are your landmark.
The 77 lines explained: core, Ghost and VB ›
06How to pick a 77 flavor
Number first, flavor second. Mint has the deepest bench. Fresh Mint and Ice Mint are offered with 5.2mg, 10.4mg and 15.6mg, Peppermint with 5.2mg and 10.4mg, and Ghost Original is the mint at 20mg. Cola & Cherry and Cola & Vanilla come in all three slim strengths. For fruit with a fresh mint twinge, look for Ice in the name. Raspberry Ice and Watermelon Ice are on every slim shelf. The 10.4mg shelf has the most fruit, plus Salted Caramel and Pink Punch. Still deciding? Start with the flavor you'd grab at the corner store, then find it in your strength.
Every 77 flavor, ranked ›
