77 Strengths and mg Levels in Italy: Four Levels on One Chart

77 is stocked on our Italy shelf at four strengths per pouch, 5.2mg, 10.4mg, 15.6mg and 20mg, and our scale files them as Light, Medium and Strong. Our 77 nicotine pouches are a brand of Luna Corporate, a Polish company, and the chart below puts each figure beside its band before the detail that follows.

Think of a strength figure as the size of the cup and a flavour as what goes into it. Both matter, but they are separate decisions, and the page is built to keep them apart. It is written for adults aged 18 and over, from Rome to Milan and everywhere between, and it moves from the numbers to the habits around them and then to the cans themselves.

What Does Each 77 Level Mean on the Italian Shelf?

Each level is a fixed amount of nicotine in one pouch, and our scale groups those amounts into Light from 1 to 8mg, Medium from 8 to 16mg and Strong from 16 to 25mg. That gives the Italy shelf one Light figure, two Medium figures and one Strong figure. The bands are the shop's way of tidying the shelf, so the exact figure per pouch is always the better thing to remember. Here is how each one reads.

Where 5.2mg Sits

5.2mg is the lowest 77 figure on our Italy shelf, and it falls in Light. Every flavour in the closing section of this page sits at this level, which makes it a tidy place to compare cola, fruit and mint while the nicotine figure stays put. It is rather like trying three caramelle alla menta from the same jar: the only thing changing is the taste, so any preference you form is about the taste.

Where 10.4mg and 15.6mg Sit

10.4mg and 15.6mg both sit in Medium, even though they are different amounts. Put simply, 10.4mg is double the Light figure and 15.6mg is triple it, a little like asking for a single, a double or a triple espresso at the bar. That is only an analogy for the arithmetic, but it explains why two cans with the same band word can still call for a second look at the number. Note that 15.6mg sits just under the 16mg line where Strong begins.

Where 20mg Sits

20mg is the highest 77 figure on our Italy shelf, and it sits in Strong. The cans at this level carry the Ghost and VB names, with flavours that include bubblegum, cola ice, mango and mint. A reader in Naples comparing a 20mg can with a 10.4mg can is looking at a much larger jump per pouch, which the band names alone would not tell them.

Why Trust the Number on the Can More Than the Strength Word?

The number is the better guide because mg per pouch means the same thing on every can, while strength words are each shop's or brand's own shorthand. Our Light, Medium and Strong are a way of organising the Italy shelf, and a different shop may use the same words for different amounts. Two cans that both say Medium can therefore hold different figures, and a can from another range that says Strong may not match our Strong at all.

The practical habit is to read the figure first and the word second. If a can says 10.4mg per pouch, that is the quantity in one portion, and it is the figure to carry in your head when you compare it with anything else. It is a bit like reading the per portion line on a packet of pasta rather than the picture on the front: the picture sells the dinner, but the line tells you what is on the plate. Write the figure down once, then let flavour do the choosing.

How Long Does a Pouch Stay In, and Where Does It Go?

In the shop's experience, a pouch is kept in for 30 to 60 minutes, depending on the user's preference. A higher figure on the can is not a way of choosing that time, so the number and the duration are two separate questions. Our longer answer on time in use and on how many days a can lasts is in the guide to how long a 77 lasts.

As for placement, let the pouch rest between your lip and gum, then remove and discard it after use. The routine is the same whichever level you pick, so there is no need to learn a new one when you change figure. A step by step walkthrough sits in the guide to using 77, and it is worth a read before the first can, since the strength decision comes first and the handling follows from it.

Does an Icy Flavour Make a 77 Stronger?

An icy flavour name does not change the nicotine figure, although a cooling taste can make a pouch feel sharper. Mint cooling can influence perceived strength without moving the mg per pouch by a single decimal. Compare it with an espresso at a bar in Turin: a bitter, intense cup tells you about taste, while the amount of caffeine in it is a different measurement entirely. Flavour intensity and ingredient content answer different questions.

That is useful when moving between fruit and mint at one level, because a mint can seem more immediate than a fruit even when the can says the same figure. Judge the flavour as flavour, and keep the printed number as your reference. If you want to see how the flavours stack up against one another, our flavour by flavour ranking takes that side of the question further.

Do the Ghost and VB Names Tell You the Strength?

The Ghost name points to 20mg on our Italy shelf, while VB appears at more than one level, so VB alone does not tell you the strength. Every Ghost can here sits at 20mg, and some carry Mini in the name. VB cans, on the other hand, appear at 5.2mg, 10.4mg and 20mg. A line name helps you find a part of the range, and the figure per pouch tells you what is inside it. The guide to the 77 lines sets out how those families relate.

The word Mini is worth a separate thought. It describes a name on a can rather than a strength band, and the Ghost cans in the chart show why: they carry Mini in some names and still sit in Strong. So, when two cans look alike on the shelf, compare the name and the figure together instead of assuming that a size word, a line word or an edition word carries the strength with it.

Does the Name 77 Point to Any mg Figure?

No, 77 is the brand name, and the strengths on our Italy shelf are 5.2mg, 10.4mg, 15.6mg and 20mg per pouch. The number in the name is not a nicotine amount, which is worth saying plainly because it is an easy thing to assume at a glance. The brand belongs to Luna Corporate, and the explainer on what 77 is covers the brand more fully.

In the running copy on this page, snus means these pouches, and the unit is a pouch. The brand name, the flavour name and the nicotine figure each describe a different part of what is in your hand. When you want to know the strength, look for the figure marked per pouch, and treat everything else on the can as a label that helps you find it again.

How Do You Pick a Level, and Can 77 Reach You in Italy?

Pick a level by starting from a familiar per pouch figure, or from the lowest figure on the shelf if the format is new to you. Someone who already uses snus has the clearest reference in the pouch they enjoy, so the sensible move is to find a 77 near that number. A first timer in Florence or Bologna can begin at 5.2mg with a flavour they already like, then change only one thing at a time, so the reason for any difference is easy to spot.

Once you have the figure, the ordering is simple, because we deliver to Italy from our snus pouches range. Use the exact product name and the mg per pouch when you choose, since similar flavour names appear at different levels. The page on buying 77 in Italy sets out the ordering side. In my experience of how these pages are used, the readers who keep a note of the name and the figure are the ones who find their favourite again without trouble.

Which Flavours Can You Compare at 5.2mg?

You can compare cola, fruit, mint and raspberry flavours at 5.2mg per pouch, and every can below sits in our Light band. That makes this level the easiest place on the Italy shelf to judge taste alone. The groupings are descriptive, as a granita all'anguria or a handful of frutti di bosco would be, and they are not a ranking.

The Sweeter Cans

77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg put two different companions beside cola at the same figure, one fruity and one soft. 77 Forest Fruits 5.2mg adds a mixed berry direction in the same band. Choosing between them is a little like choosing a drink from a café menu in Rome, where the decision is about what you fancy and not about the amount.

The Cooler Cans

77 Fresh Mint 5.2mg and 77 Ice Mint 5.2mg both state 5.2mg per pouch despite their different mint names. 77 Melon & Mint 5.2mg brings fruit into the mint, and 77 Peppermint 5.2mg is a further mint option. Read the cooling as part of the flavour comparison, with the printed figure staying the reference for content.

The Raspberry and Berry Cans

77 Raspberry Ice 5.2mg and 77 Raspberry Vanilla 5.2mg let you set two raspberry styles side by side at an unchanged level. 77 Valtteri Bottas Arctic Berry 5.2mg completes the group in Light. Save the full name and the figure together when you find a favourite, so the exact can is easy to find again.

How Does 77 Line Up Against Other Brands on Strength?

The fairest way to line 77 up against another brand is to match the nicotine per pouch first, then compare format and flavour as separate points. When you browse to stock up on snus from other ranges, carry your reference figure with you instead of relying on strength words or dots. A number is the same in Milan and in Naples, even when the branding around it changes.

For the brand to brand view, how 77 and Zyn compare and how Velo and 77 compare go through each pairing in more detail. Keep your own note simple: the product name, the mg per pouch and the flavour. With those three written down, the next comparison starts from something concrete, and the next can you pick is a choice you can explain.