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By Joel Pike10 min read

77 Flavours Ranked: The Italy Shelf from Best to Last

Key takeaways

  • Fresh Mint is the best 77 flavour on the Italy shelf, with options at 5.2mg, 10.4mg and 15.6mg per pouch.
  • 77 Cola & Cherry is the leading pick for a cherry cola preference, at 5.2mg and 15.6mg per pouch.
  • The 77 flavour ranking is about taste, so choose the mg per pouch as a separate decision.
  • When comparing 77 flavours, keep the nicotine amount and the format the same and change only the taste.
  • A pouch is kept in for 30 to 60 minutes, depending on the user's preference.

Fresh Mint is the best 77 flavour on our shelf in Italy, at 5.2mg a pouch, and it heads the ranking of twenty seven flavours below. 77 is a brand of Luna Corporate, a Polish company, and the full range of 77 nicotine pouches on our Italy shelf runs from 5.2mg to 20mg a pouch, with each flavour placed by the taste it suits.

Most readers in Italy ask a handful of questions before they pick a can. They want the strength levels laid out, they want to know how long a pouch stays in, and they want the placement steps in plain words. The 77 lines and the story of what 77 is explain the names on the lids, while buying 77 in Italy covers the order itself.

77 flavours ranked for Italy by taste family, with the mg per pouch each one comes in on the Italy shelf.
RankFlavourShelf options per pouchWho it suits
1Fresh Mint5.2mg, 10.4mg, 15.6mgReaders wanting a straightforward mint starting point.
2Cola & Cherry5.2mg, 15.6mgReaders searching for cherry cola.
3Watermelon Ice5.2mg, 10.4mg, 15.6mg; Ghost Mini 20mgWatermelon fans who want an ice named blend.
4Cola & Vanilla5.2mg, 10.4mg, 15.6mg; Ghost Mini 20mgReaders drawn to cola with a dessert note.
5Forest Fruits5.2mg, 10.4mg, 15.6mgReaders who prefer mixed berries.
6Ice Mint5.2mg, 10.4mg, 15.6mgMint fans looking for an icy flavour.
7Raspberry Ice5.2mg, 10.4mg, 15.6mgReaders choosing raspberry with a cold finish.
8Peppermint5.2mg, 10.4mgReaders who specifically favour peppermint.
9Raspberry Vanilla5.2mg, 10.4mgReaders drawn to raspberry with vanilla.
10Melon & Mint5.2mgReaders choosing fruit alongside mint.
11Valtteri Bottas Arctic Berry5.2mg, 10.4mg, 20mgReaders seeking a berry named special edition.
12Apple Mint10.4mgApple fans who also want mint in the blend.
13Blackcurrant Ice10.4mgReaders whose preferred fruit is blackcurrant.
14Blueberry Ice10.4mgBlueberry fans choosing an ice named blend.
15Grape Ice10.4mgReaders looking specifically for grape.
16Strawberry10.4mgReaders wanting strawberry as the named flavour.
17Peach & Mint10.4mgReaders who favour peach alongside mint.
18Cola Ice10.4mg; Ghost 20mgCola fans choosing an ice named direction.
19Salted Caramel10.4mgReaders looking for a caramel dessert note.
20Blueberry Vanilla Banana10.4mgReaders drawn to a layered fruit and vanilla blend.
21Freeze Mint10.4mgMint fans attracted to a freeze themed name.
22VB Arctic Mint10.4mg, 20mgReaders seeking an arctic mint special edition.
23VB Spearmint10.4mg, 20mgReaders who specifically prefer spearmint.
24MangoGhost 20mgMango fans already seeking 20mg per pouch.
25Pink Punch10.4mgReaders attracted to a punch themed flavour.
26Sour Bliss10.4mgReaders choosing a sour themed flavour name.
27BubblegumGhost 20mgBubblegum fans already seeking 20mg per pouch.

What Puts Fresh Mint At The Top Of The Italy Shelf?

Fresh Mint takes first place because a clean mint is the easiest flavour to describe, and an easy flavour makes a useful yardstick for the other twenty six. 77 Fresh Mint 5.2mg is the can that most Italian searches for a 77 mint end up at, and it is the one to hold in your head while you read the rest of the chart. Think of ordering gelato in Rome: the counter always suggests something familiar first, and your own taste still decides what leaves in the cup.

The order below follows flavour families and how plainly a name tells you what to expect. Mint and cola sit near the top because nobody needs the name explained, fruit and ice blends follow, and the more specific or sweeter names come later. A late place is simply a narrower match, and for the right reader a flavour in twentieth place is the only one that will do. The second and third places go to a cherry cola and a watermelon flavour, both covered further down.

Before you lean on any of this, settle the nicotine figure you want, because the ranking speaks only about taste. Fresh Mint comes at 5.2mg, 10.4mg and 15.6mg a pouch on the Italy shelf, so the same flavour can sit at three quite different levels.

How Do You Compare 77 Flavours Without Changing Everything?

Compare flavours at the same mg per pouch and in the same format, so that taste is the only thing you are changing. Think of an espresso: a more bitter cup is not automatically a stronger one, and the same logic applies to snus, where an icier flavour does not mean more nicotine. If you move from a fruit pouch to a mint one at the same figure, the cooling can make the mint feel sharper, and that sharpness belongs to the flavour rather than to the label.

A pouch is kept in for 30 to 60 minutes, depending on the user's preference. That range is wide enough that two people can use the same flavour in quite different ways, so judge a new flavour across a full session rather than the first minute.

Hold placement and routine constant as you explore. If cherry cola is the new variable, let it be the only variable. Readers in Milan and readers in Naples can follow the same method, and the pouch that comes out on top is the one whose flavour still pleases you at the end of the session. For orders from our Italy shelf, we deliver to Italy.

Does A Higher Rank Mean More Nicotine?

No, a higher rank in this chart means the flavour is an easier or broader taste match, and the nicotine is a separate decision. Fresh Mint is first and is available at 5.2mg, while Mango sits twenty fourth and is available at 20mg a pouch, so position and strength travel in different directions.

Our strength scale runs Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, and the 77 range on the Italy shelf touches Light, Medium and Strong. A useful comparison is a plate of pasta: the sauce and the amount you serve are separate choices, and confusing the two can leave you with more than you planned. Settle the amount first, in mg per pouch, and only then choose the sauce, which here means the flavour.

Which Cola Flavours Rank Highest?

Cola & Cherry ranks second, Cola & Vanilla fourth and Cola Ice eighteenth, which gives cola fans three distinct routes. 77 Cola & Cherry 5.2mg is the natural stop for anyone who types 77 cherry cola into a search bar, and it also appears at 15.6mg a pouch on the Italy shelf. It tastes like the cherry cola you would pick from a bar fridge on a hot afternoon in Turin, sweet in the middle with a fizzy edge, though that is a comparison rather than a recipe.

77 Cola & Vanilla 5.2mg leans towards a dessert style cola, the kind that suits someone who enjoys a vanilla note rounding off the drink. This flavour has the widest spread of any cola on the shelf: 5.2mg, 10.4mg and 15.6mg in the slim cans, plus a 20mg Ghost Mini Cola & Vanilla. If you like the idea of one flavour and want room to move between levels later, this is a good one to learn.

Cola Ice sits further down because its name asks for a specific taste, cola with a cold finish. It appears at 10.4mg and in the Ghost line at 20mg a pouch. Choose it when ice is the point of the flavour for you, and treat the two vanilla and cherry cans as the gentler options at the lower figure.

Which Fruit Flavours Come Next?

Fruit lovers should begin with the named fruit they already favour, then decide whether they want mint, ice or vanilla beside it. Watermelon Ice takes third place because a clear fruit with a cold finish is easy to picture, and it is the most widely available fruit on the shelf, at 5.2mg, 10.4mg and 15.6mg a pouch, with a 20mg Ghost Mini Watermelon Ice as well. A granita all'anguria in Naples is a fair mental reference for the idea, though it describes a direction rather than a promise of the same taste.

77 Forest Fruits 5.2mg ranks fifth and suits the reader who wants a mixed berry impression without picking one berry. It comes at 5.2mg, 10.4mg and 15.6mg a pouch. If you usually order the frutti di bosco flavour in a dessert, this is the closest equivalent on the page.

Which Single Fruit And Ice Flavours Can You Choose?

Blackcurrant Ice ranks thirteenth, Blueberry Ice fourteenth and Grape Ice fifteenth, all at 10.4mg a pouch on the Italy shelf. Pick between them by the fruit you would normally reach for, and keep the nicotine figure steady while you do. Strawberry sits sixteenth for the reader who wants strawberry with nothing else named beside it, also at 10.4mg. Mango ranks twenty fourth and is available as a Ghost at 20mg a pouch, so it suits a reader who already knows that figure is the one they want.

Which Fruit Flavours Include Mint Or Vanilla?

Apple Mint ranks twelfth, Peach & Mint seventeenth and Blueberry Vanilla Banana twentieth, each at 10.4mg a pouch. Apple Mint and Peach & Mint answer one question, which fruit you would like with your mint. Blueberry Vanilla Banana is for the reader who enjoys a layered fruit dessert, the sort of thing you might share in a Florence pasticceria. The useful question is which of those directions appeals today, and the nicotine figure can stay out of that conversation.

Which Mint Flavours Are On The Shelf?

The right mint depends on whether you want a plain mint, a named variety or a clearly icy one. 77 Ice Mint 5.2mg ranks sixth and speaks to the last of those, available at 5.2mg, 10.4mg and 15.6mg a pouch. It is a caramella alla menta with the volume turned up, and a good match for anyone who judges a mint by how cold it feels.

77 Melon & Mint 5.2mg ranks tenth and gives fruit and mint equal billing in the name. It is a 5.2mg can, so it suits the reader who wants a sweeter route into mint at the lightest level. 77 Peppermint 5.2mg ranks eighth and is the direct choice when peppermint itself is the attraction, with a 10.4mg version beside it.

Which Mint Flavours Have Freeze Or Arctic Names?

Freeze Mint ranks twenty first, at 10.4mg a pouch, while VB Arctic Mint ranks twenty second and appears at 10.4mg and 20mg. These names point to a frosty theme, so they suit mint fans who like the idea of a colder profile. Someone choosing between them can keep a short note of which one they prefer, since a name alone does not tell you how the flavour will feel in your own session.

Which Flavours Pair Spearmint Or Fruit With Mint?

VB Spearmint ranks twenty third and appears at 10.4mg and 20mg a pouch, making it the specific suggestion for a spearmint preference. Melon & Mint, Apple Mint and Peach & Mint serve a different taste, mint with a fruit in front of it. A shopper in Rome might think of the difference between a mint leaf in a drink and a mint sweet: both are mint, and your own habit decides which one you want.

Which Raspberry And Berry Flavours Stand Out?

Raspberry Ice ranks seventh and Raspberry Vanilla ninth, and between them they cover a cold raspberry and a dessert raspberry. 77 Raspberry Ice 5.2mg is the bright one, available at 5.2mg, 10.4mg and 15.6mg a pouch, and it suits a reader who likes the sharp side of berries. 77 Raspberry Vanilla 5.2mg is the softer pairing, at 5.2mg and 10.4mg, and it is the choice for someone who would pick vanilla ice cream with raspberry on top.

77 Valtteri Bottas Arctic Berry 5.2mg ranks eleventh and is the berry named flavour from the special edition made in collaboration with Valtteri Bottas, a partnership dated to 2023. It is on the Italy shelf at 5.2mg, 10.4mg and 20mg a pouch. Readers who follow motorsport tend to look for it by name, and anyone who simply likes an arctic berry can treat it as another route to the same family.

Which Sweet Names Suit A Dessert Preference?

Raspberry Vanilla, Blueberry Vanilla Banana and Salted Caramel are the clearest dessert names, with Bubblegum offering a confectionery direction. Salted Caramel ranks nineteenth at 10.4mg a pouch, and it is the answer for a reader who wants caramel and nothing fruity. Blueberry Vanilla Banana ranks twentieth, also at 10.4mg.

Pink Punch ranks twenty fifth, Sour Bliss twenty sixth and Bubblegum twenty seventh, which gives the most specific tastes a clear home. Pink Punch and Sour Bliss each come at 10.4mg a pouch, while Bubblegum comes in the Ghost line at 20mg. Choose Pink Punch when a punch style drink is your idea of a treat, Sour Bliss for a sharper sweet, or Bubblegum for the familiar confectionery taste. For the right reader, last place in the chart is the first choice, particularly when bubblegum is the exact flavour they came looking for.

What Should You Check Before Choosing Your Can?

Check the exact flavour, the mg per pouch and the format before you add a can to your order, then let the ranking narrow your taste. Start with Fresh Mint if a straightforward mint answers your question, or follow the cola, fruit or dessert route that matches what you already enjoy. Write down the product you like best so the next comparison has a clear reference, and change one thing at a time.

When you want to buy nicotine pouches beyond this brand, the same method carries over. A short read on how 77 sits beside Zyn helps if you are weighing two brands, and a look at how 77 and Velo differ answers the neighbouring question. Use those after you know your flavour family and your figure per pouch, then choose the exact can that fits both. Our snus and nicotine pouches home page is the place to see the wider choice for readers in Italy before you settle on a flavour.

FAQ

Questions about 77

Which 77 flavour is best in Italy?

Fresh Mint is the best 77 flavour on our Italy shelf, with a 5.2mg per pouch option. Cola & Cherry follows for readers who want a cherry cola.

Which 77 cherry cola strengths are on the Italy shelf?

Cola & Cherry comes at 5.2mg and 15.6mg per pouch. It ranks second here for readers who want the cherry cola combination.

Does the top ranked 77 flavour contain the most nicotine?

No. The 77 flavour ranking follows taste preferences, while nicotine content is a separate comparison. Fresh Mint has options at 5.2mg, 10.4mg and 15.6mg per pouch.

Which 77 flavours have vanilla in the name?

Cola & Vanilla, Raspberry Vanilla and Blueberry Vanilla Banana all have vanilla in the name. Choose between them by whether you prefer cola, raspberry or a blueberry and banana blend.

How long does a 77 pouch stay in?

A pouch is kept in for 30 to 60 minutes, depending on the user's preference. Judge a new flavour across a full session rather than the first minute.

Can you order these 77 flavours in Italy?

We deliver to Italy. Choose the exact flavour and mg per pouch shown on the product page when you place your order.

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