Velo Lines Explained: A Guide for Europe

The Velo lines in Europe are the Mellow, Original and Intense strength bands, the Sensations flavours and the Comfort shaped Shift, spread over seven nicotine steps from 4mg to 17mg per pouch. Velo is BAT's (British American Tobacco's) nicotine pouch brand, and the Velo nicotine pouches on our European shelf carry all of those lines, so this page takes them in order from lightest to strongest.

Reading a Velo shelf is a bit like reading a menu with three separate columns, one for portion size, one for how strong the dish is and one for the spice. Once you know which column a word belongs in, the cans stop looking like a puzzle, and the chart below puts the four lines in one place before the detail starts.

What Are the Velo Lines, From Lightest to Strongest?

Mellow is the lightest Velo line at 4mg and 6mg per pouch, and the Slim bands called Original and Intense carry the ladder up to 17mg at the top. Sensations and Shift sit alongside those bands rather than above them, because they describe how a flavour feels on the gum or how the pouch is shaped, and the nicotine amount is a separate matter.

Our own scale gives the same ladder a second set of labels. Light covers 1 to 8mg, Medium runs from 8 to 16mg, Strong covers 16 to 25mg and Extreme starts at 25mg and over. On that scale 4mg and 6mg are Light, 8mg sits on the border between Light and Medium, the 10mg, 10.9mg and 14mg steps are Medium, and 17mg is Strong.

Across Europe the seven steps on our shelf are 4mg, 6mg, 8mg, 10mg, 10.9mg, 14mg and 17mg. If you would like every one of them taken in turn, the full strength breakdown does exactly that, while this page is about what each line is and how it differs from the next.

What Is the Difference Between Slim, Mini and Comfort?

Slim, Mini and Comfort are pouch formats, and a format describes the size and shape of the pouch rather than the amount of nicotine inside it. Slim is the standard Velo pouch, Mini is a smaller and more compact version, and Comfort is the rounded pouch that belongs to Shift. A Slim can holds 20 pouches, a Mini can holds 15 and a Shift can holds 20, which is worth remembering when you compare cans of the same strength.

Because format and strength are set separately, the mg figure per pouch on the can is the number to read, whatever the shape in your hand. Mellow happens to come only in Mini cans, so the lightest steps behave like a compact family of their own, while Original and Intense are Slim.

Whichever format you pick, a pouch is kept in for 30 to 60 minutes, depending on the user's preference. For the timing in more detail, see how long a pouch lasts, and for the placing step by step, how to use a pouch walks through it.

Who Makes Velo, and What Is Inside a Pouch?

Velo is BAT's nicotine pouch brand, and it was born in Sweden. It was sold there as LYFT before taking the Velo name, and the change brought a new design and a new range of flavours while the product underneath stayed the same. So, if an older name turns up in a search, it is the same family.

The pouches are made in Europe, and the code on the back of each can tells you which factory produced it. The first two characters point to one of three sites: 55 is the Pécs factory in Hungary, BR is the Malmö factory in Sweden and 97 is the San Dorligo della Valle factory near Trieste in Italy. It is a small detail, but it gives a European can a bit of a passport.

Velo pouches are tobacco free. Each one is made from water, plant based materials, flavourings, sweeteners and nicotine, and the plant fibre is eucalyptus and pine. What Velo is covers the background in more depth.

Which Velo Lines Are on the European Shelf?

Every line in the chart is on our European shelf, which holds 45 Velo products today. We deliver to Europe, so a reader in Dublin, Amsterdam, Brussels, Vienna or Prague is looking at the same cans, and where to buy Velo in Europe covers the ordering side.

The pattern on the shelf is easy to describe. Mellow gives sweet fruit flavours at 4mg and 6mg, the Slim steps from 8mg to 17mg add mint, fruit and ice, the Sensations flavours reach from 8mg to 17mg, and five Shift flavours sit at 8mg. If a flavour matters more to you than a line does, a ranking of every flavour is the better place to start.

What Do the Dots on a Velo Can Mean?

The dots on a Velo can are a six step strength scale that sits beside the mg figure per pouch. One dot is 4mg, two dots are 6mg, three dots are 8mg or 10mg, four dots are 10.9mg, five dots are 14mg and six dots are 17mg. That shared three dot step is the quirk, so, an 8mg can and a 10mg can both show three dots, and the mg figure is what tells them apart.

A dot count belongs to one brand's scale, which is why it is worth reading the can in your hand rather than carrying a dot number from one brand to another. The figure in mg per pouch is the one that travels between brands cleanly.

mg Per Pouch or mg Per Gram?

Velo states strength as nicotine in mg per pouch, and some labels also carry mg per gram, which answers a different question. Think of a food label: per 100g tells you how concentrated something is, while per serving tells you what is in the one item you are about to eat.

A Slim can holds 14g across 20 pouches, which works out at 0.7g a pouch. On that weight, 6mg per pouch is 8.6mg/g, 8mg is 11.4mg/g, 10mg is 14.3mg/g, 10.9mg is 15.6mg/g, 14mg is 20mg/g and 17mg is 24mg/g. To go the other way, multiply the per gram figure by 0.7 and the per pouch figure comes back.

How Do Mellow, Original and Intense Compare?

Mellow, Original and Intense are three strength bands, and the number of dots on the can climbs as you move up them. Mellow is the lightest, Original and Intense are the Slim bands, and the mg figure on each can places it on the ladder.

Mellow: 4mg and 6mg

Mellow comes only in Mini cans and sits at one and two dots. Velo Purple Grape 4mg is the single dot step, and tastes like a grape soft drink poured over plenty of ice. Velo Tropical Mango 6mg and Velo Wintery Watermelon 6mg share two dots, with the mango leaning sunny and the watermelon leaning chilled.

Original and Intense: 8mg Up to 17mg

From 8mg, the Slim format takes over and every can shows at least three dots. The 8mg step has the widest choice on the shelf, from Velo Blue Raspberry 8mg, a sweet blue slush of a flavour, to Velo Bright Spearmint 8mg, which reads like spearmint chewing gum, softer than a sharp peppermint. Velo Icy Cherry 8mg adds a cool edge to cherry, Velo Lime Flame 8mg brings a warming sensation, and Velo Purple Grape 8mg is the grape step up from the Mellow can.

Past 8mg, the 10mg, 10.9mg and 14mg steps fill the middle of the ladder with four and five dots, and 17mg sits at the top with six dots, the highest Velo shows. A reader in Brussels or Vienna who wants to move up one step at a time can follow the dots, and the mg figure confirms each move.

What Are the Sensations Lines: Flame, Spark and Storm?

Flame, Spark and Storm belong to Velo Sensations, a series built around heating, tingling and cooling sensations on the gum. Flame is warming, and the Lime Flame can is described as an intense warming sensation. Spark is a tingle, and Storm is a cooling sensation, the sort you get from a strong peppermint. The maker credits the effect to ingredients it calls Velo Sensates.

The easiest way to picture the split is menthol against chilli. A cooling flavour feels like the first breath of cold air on a winter walk, while a Flame flavour feels more like a little chilli in the mouth, and neither one says anything about the nicotine amount. A Flame can and a cooling can at the same mg carry the same nicotine per pouch, which is why it helps to read the sensation and the strength separately.

On our shelf the Sensations flavours run from 8mg to 17mg, so they are spread across the ladder rather than parked at one end. It could be argued that this makes them the easiest line to move through gradually, since the feel stays familiar while the strength changes underneath.

What Is Velo Shift?

Velo Shift is a pouch with a radically different shape, designed for comfort, and it comes in a six sided can. BAT launched it in Sweden in 2025, and it uses the Comfort format with rounded edges, 20 pouches in a can, three dots and 11.4mg/g. Every Shift product sits at 8mg per pouch, so the line is about feel and shape rather than extra strength.

The names carry the sensation. Hot means a warming sensation, and Cool means a cooling one. Velo Shift Cool Peppermint 8mg reads as a sharper mint than the softer spearmint of chewing gum, with a cool finish. Velo Shift Hot Dragonfruit 8mg balances its fruit with a heating sensation, and our shelf holds five Shift flavours in all, split between warming and cooling.

Perhaps the neatest way to see Shift is as a different answer to a different question. Sensations asks what the flavour feels like, Mellow, Original and Intense ask how strong the pouch is, and Shift asks how the pouch sits, which is why the three can sit happily next to each other at the same 8mg.

How Do You Choose Between the Lines?

Start with the nicotine amount per pouch, then the format, then the sensation, because that order keeps three separate choices from blurring into one. Velo is a brand for adult nicotine users, and a reader in Dublin or Amsterdam can follow exactly the same steps as one in Prague.

If you want to see the wider shelf, you can stock up on snus from other brands in the shop, and the homepage gathers every brand's snus in one place. For comparisons, there is a flavour by flavour look at the Velo range, a piece on how Velo sits against 77, another on Velo set beside Pablo and one on Zyn against Velo, each looking at strength and flavour.

Write down the mg per pouch, the format and the sensation you like, and use those three notes to pick your next can.