Velo Strengths and mg Levels: The Full Snus Chart for Europe

Velo snus comes in seven strengths on our European shelf, from 4mg up to 17mg per pouch, and the chart below sets every one of them against our own scale of Light, Medium, Strong and Extreme. This page is written for readers across Europe, from Dublin to Prague, and it covers the 45 products that make up our Velo nicotine pouches range.

The mg figure on a can is the one detail you can compare exactly from one can to the next, while the flavour is a matter of taste. Read down the chart once and the rest of the page falls into place, and if you are choosing between two cans, it should save you some squinting at lids.

How do you read the Velo strength chart?

Read it by the mg per pouch figure, because that number describes the nicotine in a single pouch and means the same thing on every can. Our scale sorts the levels into bands: Light covers 1mg to 8mg, Medium covers 8mg to 16mg, Strong covers 16mg to 25mg and Extreme begins at 25mg. Because Light and Medium share the 8mg edge, that level appears in both bands in the chart, and the 17mg cans at the top of the Velo range sit in Strong. Seven levels make a tidy ladder, and the two closest on the chart are 10mg and 10.9mg, which sit only a short step apart.

Do the dots on the can match the chart?

Many cans carry a row of dots or a strength word such as light or strong. Those are shorthand each brand chooses for itself, so they help when you are browsing within one range but can mean different things across brands. If a dot count and a figure seem to disagree, trust the figure, then check the format, since pouch size changes how a portion feels in the mouth without changing the number printed on the can. That is why the mg per pouch figure is the more dependable comparison.

What is the difference between mg per pouch and mg per gram?

A per pouch figure tells you how much nicotine one portion holds, while a per gram figure tells you how concentrated the filling is. Converting between them takes one step: multiply the per gram figure by the weight of a single pouch in grams. The two numbers answer different questions, so it helps to know which one a can is giving you. Some European cans print a decimal comma, so 10,9mg and 10.9mg are the same figure, and every number on this page is per pouch.

How long does a Velo stay in, whatever its strength?

A nicotine pouch is kept in for 30 to 60 minutes, depending on your preference, and that window holds whichever strength you pick from the chart. Some people like a shorter session and take the pouch out early, while others leave it for the full hour, so the call is yours to make by feel. If you want the longer version, how long a Velo lasts goes through it in detail, and how to use Velo covers placement between the lip and gum from the first pouch onwards.

Why can a cool flavour seem stronger than its number?

Menthol acts on a cold-sensing receptor in the mouth called TRPM8, which produces a cooling feeling without any change in temperature. That feeling can make a mint seem sharper than a fruit flavour at the same mg. A peppermint and a mango, both at 10mg, state the same nicotine on the can yet can leave different impressions, much as spearmint reads as fresh chewing gum while peppermint has a sharper edge. Fruit flavours often feel rounder by comparison, though flavour on its own never settles how a particular pouch will behave.

That is worth keeping in mind when you read the chart, because cooling belongs to flavour and the figure belongs to strength. If you are starting from taste, which Velo flavour is best ranks the shelf, the Velo lines separates families such as Shift, and what Velo is gives the background on the brand.

Where can you find each strength in Europe?

All seven strengths sit on one shelf, and we deliver to Europe, so a basket headed for Dublin can hold the same cans as one headed for Amsterdam, Brussels, Vienna or Prague. The figure on the can reads the same in every one of those cities, which is exactly why strength is stated per pouch. For the ordering side of things, where to buy Velo in Europe picks up where this chart leaves off.

Which Velo cans sit at 4mg and 6mg?

The 4mg and 6mg levels are the lightest on the European shelf, and both sit in our Light band. Between them they hold three cans, all built around fruit.

The 4mg level

Velo Purple Grape 4mg is the single 4mg can, which makes it the lowest figure in the Velo range. Grape returns at 8mg, 14mg and 17mg, so it doubles as a ladder you can climb one rung at a time, changing the strength while the flavour stays put.

The 6mg level

Two cans sit at 6mg, Velo Tropical Mango 6mg and Velo Wintery Watermelon 6mg. Tropical mango tastes like a juice bar on a hot afternoon, sweet and round, while the watermelon brings a cooler, frostier note, as the name suggests. Both sit a rung above the 4mg grape and both sit in Light.

What does the 8mg level offer?

The 8mg level is where the range widens, and it is the one level that sits in both Light and Medium on our scale. Fruit and mint share the space, and the split below makes it quicker to scan.

Fruit at 8mg

Velo Blue Raspberry 8mg tastes like the blue ice pop you were only allowed in summer, sweet at the front and a little sharp at the back. Velo Icy Cherry 8mg adds a chill to the cherry, and Velo Lime Flame 8mg puts citrus in the lead. Velo Purple Grape 8mg is the same grape you met at 4mg, now two rungs up, and Velo Shift Hot Dragonfruit 8mg comes from the Shift family.

Mint at 8mg

Velo Bright Spearmint 8mg is the gentler, gum shop side of mint, while Velo Shift Cool Peppermint 8mg leans towards the sharper peppermint end. Both hold the same 8mg per pouch as the fruit cans, so any difference you notice between them comes from flavour and cooling rather than from the number.

What sits between 10mg and 17mg?

Four levels fill the upper half of the chart: 10mg, 10.9mg, 14mg and 17mg. The 10mg level carries the widest spread of flavours on the shelf, with ice fruits, mint, peppermint, berry, lemon, watermelon and elderflower all sitting there, and it belongs to our Medium band.

The 10.9mg level is a close neighbour, just above it, so the cans can look near identical side by side until you read the figure. It holds peppermint, orange and mango flavours, and it also sits in Medium. Reading the number rather than trusting memory of the lid is the habit that pays off here.

The 14mg level closes out Medium with peppermint, berry, mango, mint, grape and watermelon flavours, and it is the first step where the jump from the level below is the widest on the chart. The 17mg level is the top of the Velo range and the only one in Strong, with peppermint, berry, orange, grape and watermelon flavours. Several of those flavours repeat across 10mg, 14mg and 17mg, which gives you the same kind of clean ladder as the grape.

When you want to look beyond Velo, you can purchase nicotine pouches from the wider shelf, or browse the full range from our snus pouches homepage, and read the same per pouch figures there.

How do you choose a Velo strength?

Settle the strength first, using the mg per pouch on the can, and then pick the flavour you enjoy. Keeping the two choices apart works better than mixing them, because mixing is how people end up with a can that suits the taste but not the number, or the reverse. A simple order is to fix a figure, choose a flavour you already like, and only then think about format.

Change one thing at a time as you go. If you move from 8mg to 10mg and swap grape for peppermint in the same go, you cannot tell which change produced the impression, whereas the same flavour across two strengths gives a clear answer. For a rundown of flavours by taste, the best Velo flavours pairs well with this chart.

If you are weighing Velo against another brand, Velo set beside 77, Velo against Pablo and Zyn next to Velo line the strengths up side by side. Whichever way you go, write down the figure from the can you like best, and use it as your reference the next time you browse the European shelf.