What Is 77 Snus? A Guide for Norway

77 is a tobacco free nicotine pouch line made by Luna Corporate in Poland, and on our Norway shelf it is sold as snus in four strengths per pouch: 5.2mg, 10.4mg, 15.6mg and 20mg. Our shelf of 77 nicotine pouches holds 49 products, so a reader in Norway, whether in Oslo, Bergen or Trondheim, has plenty to look at, and the name 77 does not mean 77mg.

Strength is the first thing most people ask, so the chart comes first, and our strengths chart for Norway walks through every step in more depth.

Who makes 77 snus?

Luna Corporate, registered in Poland, makes 77, and the full name on the shelf is 77 Nicotine Pouches. In Norway the word snus has stretched to cover small pouches of every kind, much as brus covers every fizzy drink on a Friday taco night, so a tobacco free pouch from Poland can sit in the same sentence as a tin of the traditional stuff without anyone blinking. The unit is still a pouch, and a pouch is what 77 sells.

That wording matters when you search. Readers in Norway type the brand both ways round, 77 snus and snus 77, and both lead to the same shelf, where every can from the lightest pouch to the strongest comes from the one maker.

Does 77 snus contain tobacco?

It does not, because 77 is a tobacco free nicotine pouch. The shape and the habit are shared with the older product, a pouch tucked under the upper lip, but the filling is different, rather like brown cheese and white cheese on a Norwegian breakfast table, where both sit on the same slice of bread and nobody mistakes one for the other.

The colour of a pouch tells you nothing either. The line that settles it is the product description, which says tobacco free, and that is the wording to look for.

Does the name 77 mean 77mg?

Not at all: the 77 is only a brand name, and the nicotine in each pouch runs from 5.2mg to 20mg. That is four steps, matching the four rows of the chart above, and none of them comes anywhere near 77.

Our own scale puts Light at 1 to 8mg a pouch, Medium at 8 to 16mg, Strong at 16 to 25mg and Extreme at 25mg and over. On that scale, 5.2mg is Light, 10.4mg and 15.6mg are both Medium, and 20mg is Strong, so the 77 shelf in Norway stays between Light and Strong. The maker's own line names differ a little, because its Strong line is the 15.6mg one, which our scale files under Medium. A line name is a label, whereas the mg figure is the measurement, so it pays to read the number whether the order is going to Stavanger or Drammen.

What is the difference between mg per pouch and mg per gram?

Strength can be read two ways. Mg per pouch is the nicotine held by one pouch, while mg per gram is how much nicotine sits in each gram of product. The first tells you what a single pouch carries, and the second describes how concentrated the filling is, so the two answer different questions.

Going from per gram to per pouch means scaling the gram figure by how heavy one pouch is. That is why a small pouch can still be strong, and the Ghost Mini is a good example, since it is small and still carries 20mg. This page uses mg per pouch throughout, because it is the figure on our shelf and the easiest to compare between cans.

How long does one 77 pouch stay in?

A 77 pouch is kept in for 30 to 60 minutes, depending on the user's preference. That sits somewhere between a quick coffee and a long lunch, and the exact point inside the window is a personal call. Our guide to how long a 77 lasts looks at a single pouch's stay in the mouth on one side and how far a full can stretches across a week on the other.

A can has a clock of its own. How quickly it disappears depends on how many pouches go in each day, which is why a Trondheim commuter and a weekend user in Bergen will empty the same can at very different speeds. Flavour is a separate matter again, and it has nothing to do with the strength printed on the lid.

How should you place a 77 pouch?

You put one 77 pouch under the upper lip, where the moisture releases the flavour and the nicotine. Our walkthrough on placing a pouch step by step covers position and the daily routine in more detail, and the core of it is short.

Slide the pouch between the upper lip and the gum, leave it there for 30 to 60 minutes, then take it out. Chewing or swallowing is not part of the routine, because the pouch does its work sitting still. A used pouch goes in a bin, rather than on the pavement outside a tram stop in Oslo, and a fresh one goes in whenever you want it. If a pouch drifts about, a quick nudge with a finger puts it back where it belongs.

What tastes sit on the 77 shelf?

Our shelf runs from mint and fruit through berry, cola and dessert, and our ranked list of 77 flavours lines up the full range for readers in Norway. Sorting the cans into families is much easier on the eye than one long run of names.

Mint and cooling flavours

Mint is the largest family, running from a plain peppermint through icy blends to mint with fruit alongside it. Cooling fruit deserves its own mention, and the nearest comparison is berry saft against mint chewing gum: one is sweet fruit with a chill on top, the other is clean and sharp from the first second. It is an everyday picture that helps when you are choosing between two cans that both say ice on the lid.

Fruit, berry and cola

The fruit side of the shelf covers forest fruits, raspberry, melon, watermelon, blueberry, grape and strawberry, and cola turns up with cherry, vanilla and ice. Cola and cherry, icy watermelon, blueberry and pink punch are the names readers in Norway ask about most, and it is easy to see why, since they sound like the sweets counter at a kiosk.

Dessert flavours

Vanilla, caramel and banana blends make up the dessert corner. Vanilla also pairs with raspberry and with cola, so the dessert idea is not confined to one corner of the shelf, and it tends to appeal to anyone who orders the waffle before the main course.

Which 77 lines sit on the shelf?

Our guide to the 77 lines sets out how the groups on the shelf relate to one another for Norway, starting with the strength names printed on each can. Three separate ideas sit on every can: how strong it is, how big the pouch is, and whether it carries the special edition branding. Read them one at a time and the lid becomes simple.

Light, Medium and Strong

The standard range has three strengths: Light at 5.2mg, Medium at 10.4mg and Strong at 15.6mg a pouch. These are the names printed by the maker, and the mg figure underneath is the part to rely on. Light is the gentlest step on the shelf, while Strong is the top of the standard range, sitting below the 20mg lines.

Ghost Mini

Ghost is the line at 20mg a pouch in mini format, and Ghost and Ghost Mini are the same line, since every Ghost can is a mini. The flavours on our shelf include bubblegum, mango, cola with ice and watermelon with ice. Mini describes the size of the pouch, not a lower strength, in the same way that a smaller coffee cup can still hold something strong.

VB Edition and VB Mini

VB is a special edition made in collaboration with Valtteri Bottas, a motorsport star from Finland, in a partnership the maker dates to 2023. Every can with VB in its name belongs to it, and no other can does. The VB Edition cans come at 5.2mg and 10.4mg, while the VB Mini cans carry 20mg in mini format, with berry and mint flavours across the set. The branding is the story here, while the strength is still the number on the lid.

Where can you buy 77 in Norway?

We deliver to Norway, and the whole 77 range is listed on our shelf, with the buying details gathered in where to buy 77 in Norway. Whether the order is heading for a flat in Oslo, a harbour front in Bergen, an office in Trondheim, a home in Stavanger or a street in Drammen, the process is the same: pick the strength, pick the flavour, and the can follows.

Which 77 cans make a good first look?

The 5.2mg cans are the lightest on the shelf, which makes them a calm place to start reading the range. For mint, 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg and 77 Peppermint 5.2mg cover plain, icy and sharp.

Fruit lovers can look at 77 Forest Fruits 5.2mg, 77 Melon & Mint 5.2mg and 77 Raspberry Ice 5.2mg. Cola and sweet flavours are covered by 77 Cola & Cherry 5.2mg, 77 Cola & Vanilla 5.2mg and 77 Raspberry Vanilla 5.2mg, and the VB special edition appears as 77 Valtteri Bottas Arctic Berry 5.2mg. To look past 77, you can buy nicotine pouches from the rest of the shelf we deliver to Norway, or browse the wider range of snus from every brand on our homepage.

How 77 lines up against other brands

Pouches differ mainly in strength per pouch, flavour and format, so a fair comparison lines brands up on those three points. Two names come up often with readers in Norway, and our look at 77 set beside Zyn and at Velo set beside 77 put the strengths and flavours next to each other. Whichever pair you compare, read the mg per pouch on the lid first and let the flavour decide the rest.