Velo Lines Explained: Snus from 4mg to 17mg in France

The Velo lines run in seven nicotine steps on our French shelf, from 4mg per pouch at the lightest to 17mg at the strongest, with 6mg, 8mg, 10mg, 10.9mg and 14mg in between. Velo is BAT's (British American Tobacco's) nicotine pouch brand, and our full range of Velo nicotine pouches for readers in France, from Paris to Marseille, holds 45 products spread across those steps.

The table below puts every step in order, and the rest of the page climbs the ladder one rung at a time, with the full strength breakdown waiting if you want the numbers in more depth.

Which other Velo pages sit alongside this one?

Most readers who have worked out the lines go on to ask a handful of practical questions, and each one has its own page. If you want to know how a pouch behaves over an afternoon, the guide on how long a Velo snus lasts in France covers it, and a walk through using Velo snus for the first time handles the placement and the routine. For taste rather than strength, the best Velo flavour ranking sorts the shelf by flavour, while a page on what Velo actually is gives the background on the brand. Anyone planning an order from Lille or Bordeaux will find where to buy Velo in France a useful stop.

Think of those as the side streets off this main road. The lines are the road itself, and it is worth knowing it before you turn off anywhere.

What counts as a Velo line?

A Velo line is a nicotine step combined with a flavour family, and the two move independently of each other. The nicotine step is the mg figure per pouch, which tells you how much nicotine sits in a single pouch. The flavour family is carried by the name, so Ice, Flame, Spark, Storm and Shift describe taste and sensation. Pouch size is a third, separate detail, because a mini or slim shape describes the pouch itself and says nothing about what is inside it.

A French café makes a fair comparison. A petit noir and an allongé can come from exactly the same beans, yet the amount in the cup is different, and nobody mistakes the name of the blend for the size of the serve. Velo works the same way: the flavour name is the blend, and the mg per pouch is the serve.

When a listing gives nicotine per gram instead, the weight of one pouch in grams is needed to make sense of it, because the amount per pouch equals the amount per gram multiplied by that weight. So, a per gram number on its own leaves half the sum missing. Every product on our shelf states the figure per pouch, which keeps the comparison honest and quick.

What are the lightest Velo lines, 4mg and 6mg?

The lightest lines are 4mg and 6mg per pouch, and both sit at the Light end of our scale, which runs from 1 to 8mg. These two steps are where a reader in Paris or Lyon who is new to Velo snus tends to start, and they hold fewer cans than the rungs above, which makes choosing pleasantly short.

4mg Velo snus

Readers who type 4mg Velo snus into a search box are looking for the first rung of the ladder, and on our French shelf that rung is Velo Purple Grape 4mg. It tastes like a grape fizzy sweet with the volume turned down, sweet at the front and clean at the finish. With one flavour at this step, the choice is made before the kettle boils.

6mg Velo snus

The 6mg step has two cans, Velo Tropical Mango 6mg and Velo Wintery Watermelon 6mg. The first is a sunny, ripe mango flavour, the sort that makes a grey Lille morning feel a few degrees warmer. The second is a watermelon flavour, and the word Wintery in the name nods to a cooler feel. Anyone who has been looking for Velo snus 6mg will find both here, and the difference between them is flavour rather than strength.

Where does 8mg sit, and what is the Shift range?

8mg is the crossover step, because it is the top of our Light band and the bottom of our Medium band, and it is also the most crowded rung on the whole ladder. That crowd divides neatly into two groups: the classic cans and the Shift range.

The 8mg classics

The classics are where the fruit and mint flavours live. Velo Blue Raspberry 8mg tastes like the bright blue ice pop that only appeared in summer, sweet first and a little sharp behind it. Velo Bright Spearmint 8mg is a clean, green mint, the kind that suits a morning at a Marseille terrace. Velo Icy Cherry 8mg puts cherry and a cool edge together, and Velo Lime Flame 8mg carries the Flame name, which points towards a warming sensation alongside the lime. The grape flavour returns here as Velo Purple Grape 8mg, the same family as the 4mg can, one step further up.

The Shift range

Every Shift can on our shelf sits at 8mg, which keeps that range easy to read. The names carry the clue to the sensation: Velo Shift Cool Peppermint 8mg leans towards a cooling feel, while Velo Shift Hot Dragonfruit 8mg leans towards warmth. Hot Grape, Hot Peach and Hot Spearmint complete the group. Since the nicotine amount is the same across all of them, picking a Shift pouch is purely a question of which sensation you fancy.

What changes between 10mg and 14mg?

The steps from 10mg to 14mg form the middle of our Medium band, which runs from 8 to 16mg, and they carry the widest spread of flavours on the shelf. The 10mg step is Ice territory, with berry, mango, peach, orange, strawberry and tropical flavours, and it also holds mint, lemon and elderflower, plus a Flame flavour for anyone who likes warmth.

The 10.9mg step is a small nudge above 10mg. It holds peppermint, orange and mango flavours, and perhaps the fairest way to describe it is as a half step, the kind of difference you notice mostly when two pouches sit side by side. Because perceived strength depends on the person and the moment, the mg figure is the more reliable guide than any description.

At 14mg the line moves into peppermint, polar mint, berry, grape, watermelon and mango flavours, with Storm and Flame names showing up among them. The flavours are familiar from the rungs below, and the main difference is that the same character arrives with more behind it. For readers in Bordeaux or Lyon who have outgrown the 8mg classics, 10mg to 14mg is the natural next stretch.

What is the strongest Velo line in France?

17mg per pouch is the strongest Velo line on our French shelf, and it is the only step in the Strong band, which runs from 16 to 25mg on our scale. The flavours here are peppermint, berries, orange, grape and watermelon, which means the families will feel familiar if you have worked your way up from 14mg.

That familiarity is useful. A reader weighing 14mg against 17mg is usually choosing between two pouches of the same flavour family, so the decision comes down to the strength step alone. Starting at 17mg without trying the lower rungs is a bigger leap than most people expect, and the table above makes it easy to see how many steps sit underneath.

Do names like Ice, Flame, Spark, Storm and Shift change the strength?

The names tell you about flavour and feel, and the mg figure tells you about nicotine, so a cooling name and a warming name can share exactly the same strength. Ice names hint at a cool finish, Flame names at warmth, Spark names at a tingle, Storm names at a strong chill, and Shift names at the group of 8mg cans with Hot or Cool in their titles.

A Vichy mint pastille offers a handy parallel. The freshness hits the mouth hard, yet freshness says nothing about how much sugar is in the sweet, and sensation and quantity are two separate questions. A Velo pouch with a big cooling sensation might sit at 8mg, while a fruit flavour with hardly any chill might sit at 17mg. So, the sensible habit is to read the mg first and the flavour name second.

How do you keep a Velo pouch in across the French lines?

A nicotine pouch is kept in for 30 to 60 minutes, depending on your preference, and that is the range we work to across the Velo lines. Lighter steps and stronger steps are both handled the same way, which means the decision about time rests with you rather than with the line. Some people take the pouch out near the 30 minute mark, others stay closer to the hour, and the flavour will tend to guide you.

If a lighter pouch such as the 4mg or 6mg is your choice, the 30 to 60 minute window leaves plenty of room to settle in. If you reach for 14mg or 17mg, you may find the lower end of that window is quite enough. Neither is a rule, only a sensible frame to start from.

Can you get every Velo line delivered in France?

We deliver to France, and the whole Velo ladder from 4mg to 17mg is on the French shelf for readers in Paris, Lyon, Marseille, Bordeaux and Lille alike. If you are building a first order, you can buy nicotine pouches from the whole shop in one go, mixing a Velo can or two with something from another brand.

For a wider look at the range beyond Velo, our collection of our nicotine pouches shows every brand on the shelf. A practical tip for a first basket: pick one rung from the table that suits you, add one rung above it, and you will have a clear sense of how the steps feel within a week.

Where does Velo stand next to the other pouch brands?

Velo is laid out as a ladder of seven steps, while other makers arrange their ranges in their own ways, so the fairest comparison starts from the mg figure per pouch. If you are curious about taste across the shelf, a rundown of the best Velo flavours by taste sorts the cans by what they actually taste like.

For readers who also have 77 on their radar, the comparison of Velo and 77 by strength and flavour lays the two ranges next to each other. Pablo has a following of its own, and a look at Velo beside Pablo shows where the steps overlap and where they part ways. The question that comes up most often is the matchup with Zyn, which is set out in Zyn against Velo.

Whichever way you look at it, start from the table at the top of this page, choose your rung, and then let the flavour decide the rest.