Zyn Strengths and mg Levels Across Europe: The Chart

For readers in Europe, Zyn, a Swedish brand of nicotine pouches created by Swedish Match, a subsidiary of Philip Morris International since 2022, comes in seven strengths on our European shelf: 3mg, 6mg, 6.5mg, 9mg, 11mg, 13.5mg and 16.5mg per pouch. Our Zyn nicotine pouches start at 3mg in the Light band and top out at 16.5mg, which is the only Zyn level in our Strong band. Who makes it, and how the brand came about, is covered in what Zyn is.

The chart gives the quick answer, and the reasoning behind it follows, so you can read a can in the shop the way you would read a menu: the name first, then the number that tells you what is actually on the plate.

How Do You Read mg per Pouch Against mg per Gram?

The mg figure on a Zyn can is the nicotine in one pouch, whereas mg per gram would be the nicotine in each gram of pouch material, so the two numbers answer different questions. Picture the supermarket shelf: a unit label per kilo tells you how two products compare by weight, while the item in your hand tells you what actually lands in the basket. Neither is wrong, but you need to know which one you are reading before you compare two cans.

Turning One Unit Into the Other

To get from mg per gram to mg per pouch, multiply by the weight of one pouch in grams, and to go the other way, divide by it. That sum only works with the real weight of the pouch in question, so it is best done for one specific can rather than guessed across a range. Every figure in the chart above is already stated per pouch, so you can read it straight across with no arithmetic at all.

Pouches and Cans

A can is the tin, and a pouch is the unit that carries the strength. The number of pouches in a can tells you nothing about the nicotine inside each one: a pouch at 3mg holds 3mg whether the can holds a handful or a full tin. Keeping the words apart makes label reading much calmer, especially when a pack shows several numbers close together. For the timing of each pouch, see timing for each pouch.

Where Do the Seven Zyn Levels Land on Our Scale?

The seven Zyn levels fall into three of our four bands: Light, Medium and Strong. Our scale, per pouch, runs Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, and no Zyn level sits on a boundary, so each lands cleanly in one band.

Light: The Three Lowest Numbers

Light holds 3mg, 6mg and 6.5mg, and the gaps between them are uneven. Going from 3mg to 6mg doubles the nicotine in each pouch, while going from 6mg to 6.5mg adds half a milligram. A band is a shelf, in other words, and the label on the item still tells you which one you are holding.

Medium: The Wide Middle

Medium holds 9mg, 11mg and 13.5mg, which makes it the widest stretch of the Zyn range. The step from 9mg to 11mg is 2mg, and the step from 11mg to 13.5mg is a little wider. Because three levels share one band name, the exact figure matters more in Medium than anywhere else on the chart.

Strong: The Single Top Step

Strong holds one Zyn level, 16.5mg per pouch. It sits 3mg above 13.5mg, the same gap as between 3mg and 6mg.

Why Does Zyn Strong Not Always Mean Our Strong?

A strength word on a Zyn can is the maker's label, and our Light, Medium and Strong bands are a separate scale with their own ranges, so the same word can mean different things. The cans also carry the mg number alongside a row of filled dots. On the scale printed on the cans, each mg figure has its own word, running from Low at 3mg up to Max at 16.5mg.

So, the maker calls 9mg Strong, while our scale files 9mg under Medium because our Strong band starts at 16mg. Nobody has made a mistake here: two scales are simply measuring from different starting lines. It is a bit like the chilli symbols on a menu, where one restaurant puts two chillies next to a dish and another puts three beside something milder, because each kitchen grades against its own list.

Some product names carry a word of their own as well. Sour Ruby, for example, appears at 6mg with Medium in its name and at 11mg with Strong in its name, and those two sit in our Light and Medium bands respectively. When a word and a number appear together, the number is the measurement and the word is the label.

Which Flavours Can You Pick at Zyn 3mg?

The 3mg level offers seven flavours: Apple Mint, Black Cherry, Citrus, Coffee, Cool Mint, Peach and Spearmint. Zyn Apple Mint 3mg and Zyn Black Cherry 3mg cover the fruit end, with the apple softened by mint in one and a dark, sweet cherry in the other. Zyn Citrus 3mg brings the sharper, zesty side, and Zyn Coffee 3mg is a flavour name only, since Zyn contains no caffeine.

The mint family rounds out the level. Zyn Cool Mint 3mg sits beside Zyn Peach 3mg, which is the odd one out and tastes like the juice in a tinned peach, sweet and soft, and Zyn Spearmint 3mg completes the set. Seven flavours at one nicotine number means the flavour is a separate decision from the strength, much like picking a drink and then, as its own question, the size. If you are unsure which to try first, which Zyn flavour is best? is the place to start.

Can You Move Up a Strength and Keep Your Flavour?

Yes, because all seven of the 3mg flavours also come in 6mg, which doubles the nicotine per pouch while the flavour name stays put. Zyn Apple Mint 6mg, Zyn Black Cherry 6mg and Zyn Citrus 6mg are three easy places to see it, and Coffee, Cool Mint, Peach and Spearmint follow the same pattern. If you have a 3mg can from a shop in Amsterdam or Warsaw, the matching 6mg can will carry the same flavour name. Both 3mg and 6mg are in the Light band, so the band word will not change even though the number does.

Higher up, the flavour list keeps changing. Eight flavours at 6mg are not found at 3mg: Cool Blueberry, Cool Watermelon, Fresh Mint, Gentle Mint, Sour Ruby, Tropical, Violet Licorice and Watermelon Mint, so the 6mg level is the broadest Light choice on the shelf. The 6.5mg level has Lemon Spritz, Red Fruits and Spearmint. At 9mg you can choose Apple Mint, Black Cherry, Cactus Spice, Citrus, Cool Mint, Red Berry Fizz, Red Fruits, Spearmint and Violet Licorice.

At 11mg the choice widens again, with Apple Mint, Black Cherry, Black Menthol, Blackcurrant Ice, Blueberry Mint, Cactus Spice, Citrus, Coffee, Cool Blueberry, Cool Mint, Cool Mint Slim Strong, Cool Watermelon, Fresh Mint, Guava Spice, Menthol Ice, Red Berry Fizz, Sour Ruby, Spearmint and Watermelon Mint. Cool Mint is the standout for range: it appears at 3mg, 6mg, 9mg, 11mg, 13.5mg and 16.5mg, which is every Zyn level except 6.5mg. Spearmint runs at 3mg, 6mg, 6.5mg, 9mg and 11mg.

When you have settled on a number and a flavour, the wider selection is on our stock up on snus page, and nicotine pouches from every brand are all listed on our homepage. To see where each can is sold, where can you buy Zyn in Europe? sets out the options. If you are choosing between Zyn and 77 at a matching number, our head to head notes compare them.

What Is the Top Zyn mg on Our European Shelf?

The top Zyn level here is 16.5mg per pouch, which is in our Strong band, and three flavours carry it: Black Menthol, Cool Mint Max and Menthol Ice. Next down is 13.5mg with Blackcurrant Frost, Cool Mint XX-Strong and Menthol Ice, and it sits in Medium along with 11mg and 9mg. Menthol Ice is the flavour that runs across three of the highest steps, at 11mg, 13.5mg and 16.5mg.

So, if the question is simply which Zyn is the highest in mg, the answer is any of the 16.5mg cans, and the number is what makes that so rather than the name. A word such as Max or XX Strong in a name is the maker's label, and the mg figure is what places the can on our scale. For a closer look at the top of the range, the strongest cans, one by one goes through each can.

Are Mini and Regular Pouches Different Strengths?

Mini and Regular are two pouch sizes, and on the range the size follows the strength: Mini at 3mg and 6mg, Regular at 9mg, 11mg, 13.5mg and 16.5mg. Mini is the smallest format, white, pillow shaped and dry to the touch, while Regular (previously called Slim) is longer and slimmer, also pillow shaped, and moist to the touch. Think of two sizes of tea bag: the bag describes the packet, and the strength still needs its own number. For where each pouch sits and when to use it through the day, see where each pouch goes.

That link between size and strength is not universal. Some ranges sell 6mg in the Regular size, which is why the mg figure on the can is the thing to read rather than the shape of the pouch. Both formats contain no tobacco leaf: the nicotine in Zyn is derived from tobacco but Zyn does not contain tobacco leaf.

When you put Zyn beside another brand with a different pouch style, see how the pair compare by number and flavour sets out the side by side.

Why Do Some Zyn Names Look Different From Older Cans?

A few Zyn flavours have been renamed, so an older listing can show a different name for the same flavour. Guava Spice was Chili Guava, Coffee was Espressino and Blackcurrant Frost was Icy Blackcurrant. The strengths on our shelf are the maker's own figures, so a renamed can keeps its mg figure and only the label changes.

Cans sold in other countries, across Europe and beyond, can also differ in strength, pouch count and flavour list. Whether a can comes from Dublin, Brussels or Vienna, the mg figure on it is the number to read. A range sold elsewhere can have its own flavour list and strengths, which may not match what sits on a European shelf. That is one more reason to read the mg per pouch figure on the can in front of you, rather than assuming a familiar name carries a familiar number.

When you put Zyn beside another brand's comparison, the same approach applies. Check the name, then the number, then pick the flavour you like the sound of.