What Is 77 Snus in Europe?

77 snus is a brand of nicotine pouches, and our Europe shelf of 77 nicotine pouches holds 49 cans that run from 5.2mg to 20mg a pouch. The 77 is simply the brand name, so the strength is always the figure printed per pouch, and not one can on the shelf comes anywhere near 77mg.

Think of the 77 on the lid as the number on a bus route through Brussels: it tells you which one you are on, and nothing about how far it goes. If you have been searching from Dublin, Amsterdam or Vienna and wondering what the number means, the sections below take it one question at a time, from the mg figures to the flavours.

Which Strengths Does 77 Snus Come In Across Europe?

The 77 range on our Europe shelf comes in four strengths per pouch: 5.2mg, 10.4mg, 15.6mg and 20mg. The table lines each one up against our own strength scale, which runs Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards.

One detail catches people out. Because the top of our Medium band is 16mg, the 15.6mg cans sit in Medium alongside the 10.4mg ones, and only the 20mg cans move up into Strong. That being said, a band is only a convenient label, so the figure per pouch is the number worth reading. The full strength chart for 77 snus in Europe goes through every level in more detail.

What Do the mg Figures on 77 Snus Mean?

Each figure states the nicotine in one pouch, in milligrams, so 10.4mg means 10.4mg in a single pouch and not in the whole can. That is the number to hold on to when you type something like 77 snus mg into a search bar and meet a page full of different numbers.

Some labels also quote milligrams per gram, which is a different thing: it describes how concentrated the nicotine is by weight. A supermarket shelf ticket is a fair comparison here, because the price per kilo and the price of one jar describe different quantities of the same product, and you need both to understand what you are holding. Converting between the two is simple arithmetic. Take the milligrams per gram, multiply by the weight of one pouch in grams, and the result is the milligrams in that pouch. At the same concentration a lighter pouch carries less nicotine than a heavier one, and a small pouch with a stronger concentration can carry more than a large pouch with a weaker one.

So, the sensible habit is to compare per pouch against per pouch, and to keep the can total, the concentration and the single pouch figure in separate boxes in your head. Names such as Ice, Arctic and Freeze belong to the flavour, since they describe cooling and say nothing about nicotine.

Is 77 Snus Tobacco Snus or a Nicotine Pouch?

The 77 range on our shelf is sold as snus from every brand, the kind that use plant fibre and added nicotine in place of ground tobacco leaf. Traditional snus is a Swedish product made from ground tobacco and placed under the upper lip, and across much of Europe the word has also stretched to cover the tobacco free white pouches that copy that routine.

That is why a page about 77 snus and a page about 77 nicotine pouches describe the same cans. The nicotine in a tobacco free pouch can be tobacco derived or synthetic, so the phrase tells you the filling has no leaf and nothing more than that. A white pouch on its own settles nothing either, because white portion snus exists as a tobacco product with a drier outer surface. The can description gives the headline and the ingredient list gives the detail, while the pouch format, the little portion that sits under the lip, is the part they share.

How Do You Use a 77 Pouch, and How Long Does It Stay In?

A 77 pouch goes under the upper lip, where moisture releases the flavour and the nicotine, and it is kept in for 30 to 60 minutes depending on the user's preference. It is not chewed or swallowed, and once you are finished it is removed and thrown away. These pouches are for adults who already use nicotine.

There are really two timing questions hiding in there. One is how long a single pouch stays in, which is the 30 to 60 minutes above. The other is how long the flavour and the strength feel noticeable, which differs from person to person and from flavour to flavour. The page on how long a 77 lasts separates the two, and the guide to using 77 snus from the first pouch to every day walks through placement and routine for newcomers.

What Tastes Can You Pick From in the 77 Range?

The 77 tastes fall into three broad families: mint, fruit and berry, and cola and dessert. Every flavour is listed at one or more of the four strengths, so you can pick the taste first and the figure second, or the other way round. A ranked list of 77 flavours sets out which flavour suits which reader.

Mint

Mint is the largest family, with Fresh Mint, Ice Mint, Peppermint, Freeze Mint, Apple Mint, Peach & Mint and Melon & Mint all on the shelf. The mints sit somewhere between a stick of peppermint chewing gum and a menthol lozenge, and the useful trick is to judge sweetness and cooling separately, because a mint can be sweet and mild or dry and sharp. Peppermint tends to read as a classic, while the Ice and Freeze names promise extra chill.

Fruit and Berry

The fruit side covers Forest Fruits, Raspberry Ice, Strawberry, Watermelon Ice, Blueberry Ice, Blackcurrant Ice, Grape Ice, Mango, Pink Punch, Sour Bliss and an Arctic Berry. Raspberry and watermelon are the names people ask about most, and both appear with an Ice version, so the berry arrives with a cool finish. Reader, a fruit pouch is rather like a fruit ice lolly at a Prague kiosk: sweet first, and then the chill.

Cola and Dessert

Cola & Vanilla and Cola & Cherry are the easy ones to picture, because they taste like vanilla cola and cherry cola poured over ice (flavour references only, of course). Cola Ice, Raspberry Vanilla, Salted Caramel, Blueberry Vanilla Banana and Bubblegum fill out the sweeter end of the shelf.

How Is the 77 Range Divided Into Lines?

The 77 cans on our shelf split into the standard flavours, the Ghost cans and the VB cans, and the 77 lines explained across Europe page covers each in full. The lines differ in strength, in format and in flavour, and none of the three is a single strength on its own.

Standard Flavours

The standard flavours appear at 5.2mg, 10.4mg and 15.6mg, which makes them the widest part of the range and the easiest place to find the same flavour at more than one level. Cola & Vanilla, Forest Fruits, Fresh Mint, Ice Mint, Raspberry Ice and Watermelon Ice, for instance, can be found at all three.

Ghost

Every Ghost can on the shelf is 20mg a pouch, with Bubblegum, Cola Ice, Mango, Mini Cola & Vanilla and Mini Watermelon Ice among them. Two carry Mini in the name, which is a hint about format, and since a smaller pouch can carry more nicotine than a larger one, the figure per pouch matters more than the size.

VB

The VB cans carry Arctic Berry, Arctic Mint or Spearmint, with Arctic Berry running at 5.2mg, 10.4mg and 20mg, and Arctic Mint and Spearmint at 10.4mg and 20mg. VB is an edition, so it spans several strengths and does not mean one level.

Can You Get 77 Snus Delivered Across Europe?

Yes, we deliver to Europe, and the same 77 shelf is there whether the order is heading to Dublin, Amsterdam, Brussels, Vienna or Prague. The page on where you can buy 77 in Europe goes through the shelf and the delivery details.

For a first look at the lightest end of the range, 77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg and 77 Peppermint 5.2mg cover the mint side, while 77 Cola & Cherry 5.2mg, 77 Cola & Vanilla 5.2mg and 77 Raspberry Vanilla 5.2mg cover the sweeter side. Those who like fruit can try 77 Forest Fruits 5.2mg, 77 Raspberry Ice 5.2mg or 77 Valtteri Bottas Arctic Berry 5.2mg. Anyone who wants to look beyond 77 can order snus online from the whole Europe shelf.

How Does 77 Compare With Other Snus Brands?

77 is often set beside Zyn and Velo, and the fair way to compare any two brands is by the figure per pouch, then the format, then the flavour, each on its own. A line of 77 at 5.2mg and a line of another brand at a similar figure will feel alike in strength on paper, even if the cans look nothing alike on a Brussels shelf. Our notes on how 77 stacks up against Zyn and a side by side with Velo set out the strengths and flavours in the same order, so you can read across.

If you are choosing your first 77 snus in Europe, start with the per pouch figure, pick the flavour family you already like, and check the strength band before the can goes in the basket.