77 Snus Strengths and mg Levels in Germany

77 comes in four strengths on our shelf in Germany: 5.2mg, 10.4mg, 15.6mg and 20mg per pouch, which our scale files under Light, Medium and Strong. They belong to 77 nicotine pouches, a brand of Luna Corporate, a Polish company, and the chart below sets every level out for snus readers from Hamburg to Munich.

Think of the chart as a label. The per-pouch figure is the portion you actually take, in the same way a serving on a food packet is the amount you eat, so that is the number this whole page is built around.

Which strengths of 77 are stocked in Germany?

Our German shelf holds 49 77 products, and every one of them sits at one of four figures per pouch. Our scale reads Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, and 77 never reaches the Extreme band. It tops out at 20mg, which lands in the middle of Strong.

There is a tidy bit of arithmetic in the first three figures. 10.4mg is exactly double 5.2mg, and 15.6mg is exactly triple it, so the standard 77 range climbs in even steps of 5.2mg. The 20mg level does not follow that pattern, and it is best treated as its own rung rather than a fourth step up the same ladder.

5.2mg: Light

The 5.2mg level is the lowest on our shelf and sits comfortably inside the Light band. It is the level most people in Berlin or Cologne would meet first when they browse the range, because it carries the widest spread of everyday flavours, from cola to mint to berry. Choosing a flavour you already enjoy at this level keeps the decision simple.

10.4mg: Medium

At 10.4mg a pouch carries twice the nicotine of the Light level, and it sits in the middle of our Medium band. It is also where the shelf is busiest, with the longest run of flavours, from fruit and ice blends to salted caramel and strawberry. If a Light pouch seems to fade quickly for you, this is the next level worth looking at, changing the strength and nothing else.

15.6mg: Medium, near the top

The 15.6mg level is worth a careful look, because the number sounds as though it should be Strong. Our scale draws the Strong line at 16mg, so 15.6mg is filed as Medium, at the very top of that band. It is three times the Light level, and it covers a smaller group of flavours than 10.4mg does, mostly mint, cola, fruit and ice blends.

20mg: Strong

The 20mg level is the strongest 77 on our shelf, and it belongs to the Strong band. It comes through two routes: the Ghost cans, some of which carry Mini in their names, and the Valtteri Bottas cans at 20mg. At nearly four times the Light figure, it is a long way from where most people begin, and the products are named clearly so that nobody picks one by accident.

How do you get from mg per gram to mg per pouch?

Mg per gram tells you how concentrated the filling is, while mg per pouch tells you how much nicotine one whole pouch holds. The two are linked by the weight of the pouch. Take the mg per gram number and scale it by how many grams one pouch weighs. A slim 77 pouch weighs about 0.65g, so a filling at 16mg in every gram works out to 10.4mg per pouch, which is the Medium figure on the chart. The same arithmetic gives 5.2mg per pouch at 8mg per gram.

That is why two cans can share a concentration and still differ per pouch, since the pouches themselves are not the same size. This page uses the per-pouch figure throughout, because it is the one that compares fairly between cans, lines and brands.

Size and strength are separate details. A pouch described as Mini tells you about the format, and says nothing on its own about the nicotine figure. Check the mg per pouch printed on the can first, then look at the format.

Do dots and words like Medium mean the same everywhere?

No, because dots and strength words are each brand's own shorthand, and they only make sense inside the range they were drawn for. A word such as Medium on one scale can sit at a different number on another, and a line called Strong in one place may be filed as Medium somewhere else. The 15.6mg level is a good example: on our scale it is Medium, while a scale with a lower Strong line could label it differently.

That is the reason the chart above leads with the figure and puts the word second. If you are comparing 77 with another brand, set the mg per pouch figures side by side first, and treat the label as a way of browsing within one shelf. Readers in Frankfurt or Hamburg flicking between tabs will get a fairer answer from the numbers than from the adjectives.

One more habit helps. Change one thing at a time, so a step from Light to Medium keeps the flavour and format familiar, and a new flavour keeps the strength steady. That way, whatever you notice can be traced to a single change.

Does strength change how long you keep a 77 in?

A nicotine pouch is kept in for 30 to 60 minutes, depending on the user's preference, and that range holds across every 77 level in the chart. Strength does not set the clock. Your own routine does, whether that is a short break at work in Munich or a long train journey from Berlin, and many people take the pouch out once the flavour has faded.

For the longer picture of how a pouch lasts, see how long a 77 pouch stays in, and for placement and removal, see the placement and removal steps. Read together, they show why strength and technique work as a pair.

Why can the same mg feel different from one flavour to the next?

The same figure can feel different because flavour changes how a pouch is perceived, even though the mg per pouch on the can stays put. Mint is the usual example. Menthol acts on TRPM8, the receptor that picks up cold, so a mint pouch feels chilled although nothing about its temperature has changed. That crispness can read as sharper than a round fruit or cola flavour at an identical figure.

Picture two drinks of the same strength, one bright and one mellow. Both match on paper, yet they land differently. If you move from a fruit pouch to an ice mint at the same level, treat the chill as one more difference you notice, and do not read it as a change in the label.

For the flavours themselves, see our flavour ranking. The lines, from Light through Ghost Mini to the Valtteri Bottas cans, are set out in the line-by-line breakdown, and it is worth reading before you pick a 20mg can.

What is 77, and who makes it?

77 is a brand of nicotine pouches made by Luna Corporate, a Polish company based in Suchy Las, near Poznan. The company is entered in the Polish national court register and describes itself as a producer of nicotine, energy and coffee pouches. A fuller introduction to the brand sits in the brand introduction.

One part of the range has a story of its own. The Valtteri Bottas cans are a special edition made in collaboration with the racing driver Valtteri Bottas, a partnership the maker dates to 2023. Every can with VB in its name belongs to that edition, and only those cans do. On the chart, they appear at 5.2mg, 10.4mg and 20mg, so a VB can is a flavour choice and a strength choice made together.

The word snus is used loosely in Germany for pouches of this kind, and on this page it simply stands for the pouch you place under your lip. The unit throughout is the pouch, and the strength is always the figure per pouch.

Where can you buy 77 in Germany?

We deliver to Germany, so a reader in Berlin, Munich, Cologne or anywhere else in the country can order from the same shelf this page describes. The strengths on the chart are the ones you will see on the product pages. If you are new to the category, browse the full range on the nicotine pouches homepage first, then narrow down to 77.

The ordering details sit on the ordering page for 77 in Germany, which keeps the practical side in one place so that this page can stay about strengths.

Which flavours sit at the Light level on our shelf?

The Light level offers the widest everyday choice, and it is a sensible place to compare flavours while the strength stays low and steady. 77 Cola & Cherry 5.2mg is the sweetest of the group, a fizzy cherry cola that tastes like a pick and mix sweet in liquid form. 77 Cola & Vanilla 5.2mg is close to a vanilla cola, softer and rounder, with the vanilla smoothing the edges.

On the fruit side, 77 Forest Fruits 5.2mg is a mixed berry blend, and 77 Raspberry Ice 5.2mg adds a cool finish to a single berry. 77 Raspberry Vanilla 5.2mg goes the other way and leans creamy, a bit like a raspberry dessert. 77 Valtteri Bottas Arctic Berry 5.2mg is the Light entry from the special edition, a berry blend with a cold edge.

The mint end is just as well covered, and the order below runs from fresh to cool. 77 Fresh Mint 5.2mg is a clean, everyday mint. 77 Ice Mint 5.2mg turns the cooling up. 77 Peppermint 5.2mg is the sharper, more classic mint, and 77 Melon & Mint 5.2mg puts a juicy melon note in front of the cool finish.

Those descriptions are analogies drawn from ordinary food and drink, and your own taste will have the final say. Because every can above sits at the same 5.2mg, the flavour is the only thing that changes between them, which makes the Light level a tidy way to find a favourite.

If you would like to see 77 beside other brands, you can buy nicotine pouches from the whole range and compare mg per pouch directly.

How does 77 sit next to Zyn and Velo on strength?

The fairest way to compare brands is to set the mg per pouch figures next to each other and ignore the dots and adjectives. 77 offers four figures, climbing from 5.2mg in even steps to 15.6mg and then jumping to 20mg, and another brand will have its own set of rungs.

For a side by side with Zyn, see how 77 lines up against Zyn by strength and flavour, and for the other big name on the shelf, see how Velo and 77 compare. Both walk through the same figures in the same way, so the numbers on this chart carry straight across. Zyn readers in Germany tend to start from a familiar flavour and then match the strength, which is the same method this page recommends. Velo readers can do exactly the same thing.

Whichever brand you start from, write down the mg per pouch of the can you like, then look for the nearest figure on the other shelf.